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Back Celebrates Technology With Virtual Museum

Singapore, 7 June 2010 To mark its 12th anniversary, has embarked on a unique initiative to celebrate the advancement of technology. Taking this opportunity to share its own history and milestones with readers as well, a special microsite,, has been set up.

The microsite has 3 key sections:

HWZ Chronicle

A look back at the history of From its humble beginnings as Singapore Overclocking Group to present, many interesting facts about Singapore’s leading I.T. portal await discovery!

Technology Timelines

This section presents highlights in the history and progression of products such as printers, cameras, laptops and more.

Album of Old Gadgetry

As testament to the rich community heritage at, users are not left out of the celebration. Everyone is invited to submit pictures of their old gadgets. The album is a virtual museum that has attracted over 500 submissions to date.

Mr Lim Chuan Jer, General Manager of SPH Magazines, said: "We wanted to pay tribute to the early days of technology, and how it evolved into what we know today. The Album of Old Gadgetry is a great way to showcase how technology has come such a long way and the enthusiastic response we’ve gotten so far is terrific!”

The Album of Old Gadgetry is currently open for submissions. Users who submit their photographs before 17 June 2010 will be eligible to win some great prizes in a lucky draw, including a Canon IXUS 130 digital camera.

For more information, please visit

Co. Regn No.: 196900476M

For more information, please contact:

Adrian Cheong
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its wholly-owned subsidiary, Hardware Zone Pte Ltd, has the most respected IT portals in the region.® is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse. It has editorial offices in China, Thailand, Malaysia and Indonesia. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.