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Rednano to share its rich directory content with companies wanting to offer mobile services for the retail, F&B sectors

Singapore, 15 June 2010 -, the popular local directory search engine, has been awarded a Call-For-Collaboration by the Infocomm Development Authority of Singapore (IDA) under the Digital Concierge Programme to support those setting up mobile services for two major sectors in Singapore: retail and food and beverage industries.

As part of IDA’s Digital Concierge Programme, will provide players in the retail, food and beverage industries with directory listings, so that their customers can locate the businesses they promote.

Directory listings, with accurate and updated information such as website and physical addresses, contact details and location maps, are costly to assemble., already offers these to people who use its online portal and Rednano SMS 33333 and Rednano Locate mobile services. In addition, it enhances these details with information such as news and reviews from the Singapore Press Holdings group, parent of SPH Search Pte Ltd, the company behind

By opening selected listings to other players in the mobile arena, will make it easier for them to create additional innovative and compelling products for the two sectors.

Officially, will become a "Shared Business Directory Provider" in the IDA Digital Concierge Programme. “We are pleased that SPH Search will offer rich Directory content to companies who wish to offer mobile services for the retail and F&B sectors, as part of our effort under the Digital Concierge Programme to catalyse the development of innovative mobile services in Singapore, Besides bringing greater convenience to consumers, the Digital Concierge programme will also spur more businesses to embrace the mobile channel as a means of reaching their customers.” said Mr Tan Eng Pheng, Senior Director, Industry Cluster Group, IDA.

Mr Paul Jansen, Chief Executive Officer of SPH Search, added: "We hope that our sharing will enable more players to enter the mobile market and make it more efficient in meeting the selection and purchasing needs of consumers. This will undoubtedly boost business in the two sectors. This virtuous circle will benefit everyone.”

Ms Shirley Tan, Director, Business Development (Mobile) of SPH Search, said: "Whether you are an existing player who wants to enhance existing mobile services or a start-up planning to offer a mobile service in either of the two sectors, you can tap on Rednano's rich directory through a monthly, yearly or per data access licensing arrangement or revenue-share model.

We know from first-hand experience how fast mobile is developing and are going to be quite flexible in our commercial arrangements. So we invite interested parties to see what we have and email us at for inquiries."

*Enclosed – Please see Annex 1 for an example on how companies can use the enhanced directory database from SPH Search.


Annex 1

· An example of a mobile service provider that could make use of SPH Search’s directory dataset in an augmented reality application (see below). The application offers mobile device users access to location-based data on Government, businesses and the community in an exciting new way. Rednano’s directory content such as locations of ATM machines, petrol stations and retail outlets will be mashed up with this application

· The following is a screenshot of the service provided via a mobile phone.

Issued by SPH Search Pte Ltd
Co. Regn. No. 200613505N

For more information, please contact:

Pauline Leong
MarCom Manager
SPH Search Pte Ltd
Tel : 6319 2728
HP: 9848 1308
Email :

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings
Tel : 6319 1225
HP: 9684 0498
Email :

About SPH Search Pte Ltd

SPH Search launched an online directory search service,, on 13 March 2008 for anyone seeking information on Singapore, its people and its businesses. ( is also available via WAP ( and as an SMS Directory through the number 33333. It taps on the extensive content and capabilities of its parent, Singapore Press Holdings, and other globally-recognised partners, as well as local ones, to offer
comprehensive and integrated results linking business listings with local information such as reviews, maps and related web links.

SPH Search and have won three international awards for innovation and the quality of their online directory search and mobile directory services

Visit for more information.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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