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Back and Shanda Literature Singapore launch literary website

Singapore, 21 June 2010 --- (联合早报网), the online version of Lianhe Zaobao, which is the Chinese flagship daily of Singapore Press Holdings (SPH), today signed a Strategic Collaboration Agreement with Shanda Literature Singapore (SDLs/ 盛大文学新加坡) to launch the literary site,

The literary site will allow readers of to have free access into a world of online Chinese literature.

Mr Lim Jim Koon (林任君), Editor of Lianhe Zaobao, signed the agreement with Mr Zhou Hongli (周洪立), Chief Copyright Officer of Shangda Literature (SDL/盛大文学) at the SPH News Centre this morning.

SDLs is the first overseas subsidiary set up by SDL. As the leader of China's online literature, SDL owns more than 90% of the resources in the literary field. SDL has already accumulated copyrights to more than 50 billion words of original Chinese literature including classics, novels and other e-books. This figure is increasing at a rate of 60 million words a day., which uses Lianhe Zaobao as its main news source, is the top news website in Singapore and the region. It has been selected by China World Records Association as having recorded the greatest number of page views among China's foreign news sites.

Mr Zheng Wei (郑维), Online Editor of Lianhe Zaobao, said: "We are happy to partner SDL, the leader in China's original literature and copyrights operator. SDL has a competitive advantage in terms of business model, content and users. As for, we have a wide audience reach and strong influence among Chinese readers in Singapore, Southeast Asia and the world. With this partnership, both companies will enjoy a boost in their business development."

Mr Zhou Zhen Wei (周桢炜), General Manager of SDLs, said: "Being SDL's first overseas subsidiary, SDLs will become an important export channel for China's original web literature. SDLs will progressively adopt SDL's successful business experience and duplicate it for Singapore's operation. In the future, SDLs' business activities will gear towards online literary sites tie-up, online paid reading, works publishing and copyrights cooperation."

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Xia Jing
Channel Editor/Manager
Singapore Press Holdings
Tel: 63191922
Fax: 68227211
Mobile: 94765251


Francis Mah
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1028

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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