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Renowned international brands join Paragon’s exciting tenant mix

Mall to undergo interior refurbishment so that it is Never Out Of Style

Singapore, 24 June 2010 – A host of renowned international brands such as Marni, Givenchy, Moschino, Canali, DKNY / DKNY Jeans, Camper and Escentials will be calling Paragon home from this month onwards. Paragon is adding this exciting mix of international fashion labels and lifestyle brands to its existing tenants. In addition, with the near completion of the external façade revamp, Paragon will now embark on a refurbishment project to update the mall’s interior to enhance the shopping experience for its visitors.

Amongst the international brands that will be opening its doors to Paragon shoppers this month is Escentials, which houses niche premium cosmetics, fragrance and skincare brands that cater to the new generation of informed customers and their beauty and wellness needs. The Paragon store will be Escentials' first standalone boutique.

Come July, Paragon shoppers can also look forward to the opening of DKNY & DKNY Jeans, the successful clothing lines by Donna Karan at Level 2.

Marni, the eclectic women’s clothing and accessories line designed by Consuelo Castiglioni, will be opening its second Singapore store in August at #01-06. Givenchy, the French couture brand, is making a come-back at Paragon with ready-to-wear collections and accessories for men and women. The flagship store will be located at Level 1 and scheduled to open in August.

Moschino, an Italian fashion designer famous for his innovative, colourful and sometimes eccentric designs, will be opening his Singapore flagship store at the mall in September.

Avid readers of all ages can also look forward to Times Bookstores, a local bookstore retailer with outlets in Singapore, Indonesia, Macau and Malaysia, when it opens in December at Level 4.

Other new tenants that have recently opened at Paragon include Karen Millen, a UK women’s designer clothing brand, and Destinée, which retails jewellery pieces featured under the Belgium-based Destinee marquee, including Destinee Royale. The outlet at Paragon is Destinée's first standalone store in Singapore. Both stores are located on Level 2.

Earlier this month, shoppers may also have spotted Eclecticism, a new multi-label boutique that offers an exciting array of internationally sought-after brands from New York, Los Angeles and London. Camper, a footwear brand that reflects a new lifestyle encompassing comfort and creativity has also opened its boutique since April. Both Eclecticism and Camper are located at Level 3.

Canali, an Italian fashion house guided by creative flair, impeccable tailoring and fine styling using prestigious fabrics and yarns is the latest addition to Paragon’s tenant mix. The boutique recently opened at #01-43/44 this week.

With the recent completion of the façade facelift, Paragon will also be embarking on a refurbishment project to revamp its interior to offer a more compelling shopping experience and establish itself as a premier Never Out Of Stylemall on Orchard Road. Tenants and shoppers will not be affected during the refurbishment exercise. The mall will continue to operate between 10am and 9pm daily with F&B establishments opening till 11pm nightly. The renovation will be completed in November.

Please refer to Appendix A for the listings of the new tenants at Paragon.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Rachel Lo

Fulford Public Relations
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Ronda Ng
Fulford Public Relations
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Selina Esther Lim
Corporate Communications
Singapore Press Holdings
Tel: 6319 1872

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit or for more information.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

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In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.