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Back bloggers’ summer experience in Hong Kong

Singapore, 22 July 2010 ---, in collaboration with the Hong Kong Tourism Board (HKTB), will be sending ten bloggers on a 4D/3N trip to Hong Kong to experience the city's renowned Dragon Boat Carnival, as well as other exciting summer activities.

The ten bloggers will be sharing videos, photos and their itineraries online via a specially created blog ( from now till end August.

The bloggers will depart from Singapore to Hong Kong on 23 July and return on 26 July. While they are in Hong Kong, these online wordsmiths will be filing blog entries to share their experiences with Singapore readers.They will also be submitting Twitter feeds in Hong Kong to give the latest updates on their travel itinerary.

Readers will get to vote for their favourite blogger’s itinerary and stand a chance to win a trip to Hong Kong.

The ten bloggers are selected from over 1000 bloggers who participated in this year's Singapore Blog Awards ( They are either the top-prize or first runner-up winner in the ten main categories.

Notable bloggers who will be travelling to Hong Kong include Violet Lim, co-founder of Lunch Actually, Asia’s first lunch dating company and Gin Oh, a full-time blog-shop operator who is the only blogger who won the Singapore Blog Awards two years in a row. They will be blogging on their area of interests on this trip.

For instance, veteran food blogger Catherine Ling will be focusing on her gastronomic adventures in her entries.

Catherine said: “As a food blogger, I love to plan my holidays and trips around food. I did that for Japan in 2007 and now I have a chance to do that for Hong Kong!”

The core itinerary planned for the bloggers is in celebration of Festive Hong Kong 2010 (2010香港节庆年), a year-long celebration packed with exciting activities that offers visitors a taste of Hong Kong's unique East-meets-West cultural experience.

One of the highlights for the bloggers is taking part in the "Bath Tub Race", held in conjunction with the Dragon Boat Carnival. Four of the bloggers - Violet Lim, Peter Breitkreutz, Ang Geck Geck and Darren Ng - will represent in the 100m race which requires them to row a bath-tub in pairs against representatives from other international media.

HKTB hopes to leverage on the positive experience of the bloggers to showcase the city's cultural diversity from entertainment, festivities, shopping to dining, and hopefully to lure more visitors to this vibrant city.

Please see attached Appendix A for the itinerary of the bloggers in Hong Kong and Appendix B for the list of ten bloggers.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For more information, please contact:

Alvin Lim
Assistant Manager, Online Marketing
Singapore Press Holdings Ltd
DID: 6319 2490

Francis Mah
Corporate Communications
Singapore Press Holdings Ltd
Tel: 6319 1028

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

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In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

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Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.