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Briq partners with clickTRUE on integrated advertising solutions

clickTRUE has announced a strategic partnership with Briq Communications, a full service agency, to offer clients solutions in traditional and digital media.

Singapore, 22 July 2010 –
clickTRUE Pte Ltd (clickTRUE) ties up with Briq Communications in a strategic partnership to offer clients advertising solutions comprising digital and traditional media.

The partnership combines clickTRUE’s proficiency in online performance marketing and conversion optimisation with Briq’s expertise in client servicing and traditional media, to enable both companies to address the needs of their Singapore-based clients for more comprehensive solutions in advertising.

“Briq recognises the importance of dovetailing buzz metrics with search and this partnership will allow us to leverage on clickTRUE’s expertise to ensure that all clients’ marketing campaigns are measured for definitive returns on investments,” says Ray Pak, Executive Director of Briq.

clickTRUE brings to the table necessary skills to help clients maximise their marketing budget and more importantly, in managing and analysing the key metrics from the campaigns for a higher ROI and greater economies of scale.

Given bullish growth in online advertising especially in the Search and Social Media categories, Jackie Lee, CEO of clickTRUE believes this partnership will not only contribute positively to clients needs, but is aligned to clickTRUE’s growth strategy as well.

Jackie Lee says: “The trend towards building strong partnerships to leverage on varied expertise is a natural development given the growing demand for creative integrated solutions from agencies to demonstrate both breadth and depth in their work. As such, clickTRUE is proud to pioneer this evolution with Briq Communications.”

Co. Regn No.: 199102042M

For more information, please contact: 

Adrian Tan 
Director, Online Marketing Services 
clickTRUE Pte Ltd 
DID: 6571 7148 

Pat Lim 
Managing Director 
Briq Communications 
Mobile: 9667 6823

About clickTRUE

clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation. clickTRUE is also the first company in Singapore and Southeast Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner.

About Briq Communications

Briq Communications is a full-service agency brand in strategic alliance partnership with Dentsu Asia Network. With a singular objective, Briq aims to provide clients with holistic solutions which cut across today’s marketing landscape. Tapping on Dentsu Asia’s strong and established infrastructure and network, Briq offers creative solutions, digital services, strategic planning and research, sports marketing, content development, public relations, media and activation.