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Biggest Shape Run 2010 flags off this Sunday

Singapore, 22 July 2010 – Some 10,000 women runners are set to throng Nicoll Highway this Sunday, July 25, for the Shape Run 2010, organised by Shape Singapore, a publication licensed under American Media Inc. and published by SPH Magazines Pte Ltd.

Guest of Honour, Mr Teo Ser Luck, Mayor, North East District, Senior Parliamentary Secretary, Ministry of Community Development, Youth and Sports & Ministry of Transport, will flag off the 10km category at 7am, followed by the 5km at 7.30am.

This year's Shape Run – the fifth and biggest edition of Singapore's first women-only running race – sees a jump in the number of ladies taking up the tougher 10km challenge. Of the field, 44 per cent will tackle the 10km route, which will pass by landmarks such as the National Stadium and Kallang Riverside Park. In the 2009 and 2008 events, 39 and 38 per cent respectively took up the longer distance.

The Shape Run has been growing from strength to strength, from 2,500 runners in the inaugural event in 2006, to 6,000 (in 2007) and then 8,000 (in 2008 and 2009).

“It is a sign that women in Singapore are getting more serious about the sport and want to push themselves further,” says Jeanette Wang, Associate Editor, Shape. “Of course, the 5km race, which is more suited for first-timers and novices, still attracts the majority of runners, as we believe it is a distance that most women can complete with minimal training.”

The Corporate category, introduced in 2008, has also seen increased participation with 129 teams, up from 101 in 2009 and 45 in 2008. Teams consist of three to five members, all running 5km each. The top three times of each team are tallied, with the lowest total winning.

Winners of the 10km and 5km Individual categories will each get $1,000 and $500 cash respectively, along with fabulous products and services. The second to 10th place finishers of both events will also be awarded prizes. The top three corporate teams will also receive prizes, with the winning team bagging an additional $1,000 cash.

All participants will get a Runner's Kit after completing the race – a Shape sports bag filled with beauty and health products and vouchers, nutritious snacks, spa vouchers, fitness trial passes and many other freebies. They will also get a race certificate with their personal timing and a finisher’s bracelet after the run.

In conjunction with the Shape Run, a three-day Shape Run Carnival, was held from July 9-11 at the Marina Square Atrium. The carnival, featuring over 20 merchants with the latest health, beauty and fitness products, was a hit with participants and the public alike.

Shape Run 2010 is proudly presented by Japanese car maker Subaru and co-presented by Nike Running, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC Shaver, Biotherm, California Raisins, CitiSpa, H-TWO-O, Marigold Yoghurt, ParkwayHealth, True Fitness and Vitagen Collagen.


Co. Regn No.: 196900476M


For more information, please contact:

Eileen Chen
Assistant Manager
SPH Magazines Pte Ltd
DID: 6319 5823
Hp: 9641 6836

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Hp: 9684 0498

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

As the Publisher of Choice, SPH Magazines aims to deliver its best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005.