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10,000 women paint Nicoll highway green at Shape Run 2010

Singapore, 25 July 2010Shape Run 2010, the fifth and biggest edition of Singapore's first women-only running race, concluded successfully this morning at Nicoll Highway. A record 10,000 women – most donning the lime green-coloured Nike Shape Run race tee – participated in the race, which offered 5km and 10km challenges.

The event, organised by Shape Singapore, a publication licensed under American Media Inc. and published by SPH Magazines Pte Ltd, was flagged off by Guest of Honour, Mr Teo Ser Luck, Mayor, North East District, Senior Parliamentary Secretary, Ministry of Community Development, Youth and Sports & Ministry of Transport, at 7am for the 10km category, and at 7.30am for the 5km category.

Vivian Tang, 39, defended her title successfully with a dominant display, completing the 10km event in 39 min 57 seconds, ahead of Raffles Institution (Junior College) student Mok Ying Rong (40 min 42 seconds). Tang, a three-time Singapore Marathon champion, bagged $1,000 in cash along with a bounty of fabulous products and services.

“The Shape Run is one of my key races of the year. I like the new route this year, because it didn't clash with the 5km category,” she said. “I'm happy to have won again.” Her timing was nearly a minute slower than last year's (38:06), but she attributed it to a longer race course.

Mok, 16, running in her first Shape Run, kept pace with Tang for the first three kilometres, but was unable to keep up when the veteran runner raised her pace. “I felt very slow today, with very heavy legs. I was targeting to break 40 minutes,” she said.

Of the field, 44 per cent tackled the 10km route, which passed by landmarks such as the National Stadium and Kallang Riverside Park. The majority took up the 5km challenge, which is more suited to first-timers and novices.

The 5km title went to Elaine Lim, 28, who clocked 19 min 37 seconds to clinch a $500 winner's cheque plus fantastic products and services. The physical education teacher ran shoulder to shoulder with Yvonne Lin, 19, for most of the race, before pulling away in the final kilometre. Lin, who is waiting to start university, was second in 19 min 49 seconds.

Said Lim, who specialises in the half-marathon distance: “I'm happy because I just wanted to run under 20 minutes. I don't usually do 5km races, so I didn't know how to pace myself.” On her first Shape Run experience, she said: “It was very well organised. I always like women's races because the people are a lot more civilised and less pushy.”

For Lin, it was her second Shape Run, after participating in the inaugural event in 2006. “I think the race organisation has improved, and there were cyclists to guide the top three runners,” she said.

In the Corporate category, the team from TRF – consisting of Chang Shuwen, Silvia Bettoni, Lisa Loh, Petrina Hu and Lee Pei Yu – clinched the top prize of $1,000 cash and products and services. The average of their members' top three times was the lowest among 129 corporate teams.

Mr Teo Ser Luck, along with his two kids, was supporting his wife in the 5km event. He said: “It's a great family affair. At the Shape Run, family members can come support their mom, their sister, their girlfriends.”

Participants ended their run along Nicoll Highway MRT Station, where they were treated to sports massages, drinks and refreshments, as well as opportunities to sample various merchandise.

Each finisher also went home with a Runner's Kit – a Shape sports tote filled with beauty and health products and vouchers, nutritious snacks, spa vouchers, fitness trial passes and many other freebies. They also received a unique finisher’s bracelet, and will have a race certificate with their personal timing posted to them soon.

“The women came, ran and conquered – be it their competition or their personal limitations. Each and every participant of Shape Run 2010 should give themselves a huge pat on their backs for their effort,” said Jeanette Wang, Associate Editor, Shape.

Said Irene Tan, General Manager, Fashion & Beauty, SPH Magazines, “Shape Run 2010 has been a roaring success. The weather was perfect – sunny yet cool – and the camaraderie quite priceless. The sponsors' booths were also packed to the brim, with women trying out skincare, health foods and more.”

Shape Run 2010 was proudly presented by Japanese car maker Subaru and co-presented by Nike Running, with Kellogg’s as the main sponsor. Other sponsors included Aibi, BIC Shaver, Biotherm, California Raisins, CitiSpa, H-TWO-O, Marigold Yoghurt, ParkwayHealth, True Fitness and Vitagen Collagen.


Co. Regn No.: 196900476M


For more information, please contact:

Eileen Chen
Assistant Manager
SPH Magazines Pte Ltd
DID: 6319 5823
Hp: 9641 6836

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Hp: 9684 0498

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content & award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue growth regionally, SPH Magazines is set to become Asia's publishing powerhouse, with operations in China, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputations.

As the Publisher of Choice, SPH Magazines aims to deliver its best to meet the diverse needs and interests of readers and advertisers.

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About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005.