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Corporate leader honoured at Berita Harian Achiever of the Year Award 2010

Singapore, 28 July, 2010 --- He is amongst the top 50 leaders in a major French hypermarket chain store of half a million associates. He leads more than 25,000 associates with sales exceeding SGD$2 billion. From a management trainee to one of the top posts in Carrefour, Shafie Shamsudin’s excellent corporate achievement has earned him the prestigious Berita Harian Achiever of the Year Award 2010.

Shafie will receive the award from Mr Gan Kim Yong, Minister for Manpower, at 9.30pm tonight at the Shangri-La Hotel Singapore.

The annual award by Singapore Press Holdings’ Malay daily, Berita Harian, is in its twelfth year and honours Malay/ Muslim individuals for their achievements in the fields of education, business, arts, and culture, sports, the professions and social work. The qualities that the judging panel looks for include perseverance, determination, the ability to overcome odds and outstanding integrity. Above all, individuals who are role models for the Malay/ Muslim community in Singapore.

The winner is picked by a panel of seven judges drawn from the Malay/ Muslim community and headed by Mr Wan Hussin Zoohri, President of LBKM (Prophet Muhammad Birthday Memorial Scholarship Fund Board).

Shafie began working as a trainee for Carrefour upon graduation in 1996 and went on to become the chain’s first non-Frenchman to hold the top position. In his first nine years at the company, Shafie was promoted five times, including taking charge of the bazaar section of the supermarket’s chain in Suntec City. During his stint managing the sales of items such as home appliances, toys and DIY products, Carrefour bazaar sales jumped two fold, compared to other Carrefour bazaars.

In 2002, he made history by becoming the first Asian expatriate staff from Carrefour when he was posted to Indonesia as the Non Food Merchandise Manager for 10 Hypermarkets. He impressed in his new capacity, and within a year was promoted to the position of Store Director, the second highest post in the hypermart hierarchy before his appointment as Managing Director (MD) Carrefour Singapore Pte Ltd in September 2005.

In January the following year, he was also given the responsibility of managing Carrefour Malaysia, where he managed all of Carrefour’s eight stores in Malaysia and two in Singapore which had a combined workforce of more than 8,600 employees.

Under his stewardship, the store in Suntec City, Singapore went through a $2 million revamp to make the 10-year-old store more upmarket. Carrefour Singapore generated a turnover of about $200 million in 2007, up about 2 per cent from the preceding year.

In September 2009, Shafie added another feather in his cap when he was appointed Chief Executive Officer for Carrefour Indonesia, one of Carrefour's three major markets which include China and Brazil. There are 81 major Carrefour stores across Indonesia with a workforce totalling more than 25,000. As CEO of Carrefour Indonesia, 39-year-old Shafie is responsible for an annual turnover of nearly SGD$2 billion.

Despite his rapid rise, Shafie remains a simple man deeply rooted to his values of humility and selflessness. Not one to forget his humble beginnings, Shafie donates a sizeable portion of his salary to charity each month.

Since taking over the stewardship in Indonesia, Shafie has also been actively involved in supporting charities such as humanitarian organisation, Mercy Relief, in aiding disaster-struck victims. While heading Carrefour in Singapore and Malaysia, Shafie was also instrumental in helping Tabung Amal Aidilfitri (TAA) to place donation boxes at its two locations – the first time the charity was able to reach out to donors in the city.

Past years’ winners of the Berita Harian Achiever of the Year award include: Dr Mansoor Abdul Jalil, lecturer with the Department of Electrical Engineering at the National University of Singapore (NUS); Professor Aziz Nather, director at the Tissue Bank and consultant with the Department of Orthopedic Surgery at NUS; Madam Halimah Yacob, Assistant Secretary General of NTUC; master potter Mr Iskandar Jalil; veteran composer Mr Iskandar Mirza Ismail; veteran of social service Haji Abu Bakar Maidin; Mr Zulkifli Baharudin, Chairman of Mercy Relief; Mr Mardan Mamat, millionaire golfer; Mr Ashley Isham, young fashion designer; Datuk Mohd Zain Abdullah, accomplished businessman in the shipping industry; and Som Binte Mohamed Said, cultural ambassador.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact

Niccolle Lum
Assistant Promotions Manager
Promotions & Events, Marketing Division
Tel: 6319 4029
Mobile: 8188 8950

Nazri HADI Saparin
Berita Harian
Berita Minggu
Tel: 6319 5038
Mobile: 9150 0302

Selina Esther Lim
Assistant Manager
Corporate Communications Division
Singapore Press Holdings Ltd
Tel: 6319 1872

Mobile: 94352856

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

About Berita Harian
Established in 1957, the Malay daily covers a wide spectrum of topics from politics and sports to culture and religion. It is a paper which speaks with authority and understands the needs and interests of the Malay community.