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Paragon Junior, the new indoor playground for kids

Singapore, 6 August 2010Paragon, the premier mall on Orchard Road, has launched a new indoor playground for kids. The spacious and interactive area at Level 5 offers a welcome respite for parents and their children from the shopping and dining.

In addition to the playground, parents can also leave their kids at the Activity Area on the same floor from 11am to 9pm daily to enjoy fun art and craft workshops. The Activity Area is supervised by teachers from Cookademy, a cooking school that offers art and craft workshops for kids, while parents enjoy peace of mind and indulge in retail therapy. The workshops, which are about an hour in duration, are priced at an affordable $25 per session. Citi Paragon Platinum MasterCard members enjoy a special rate of $18 per workshop when they charge the fees to their card.

Paragon Junior, which houses the kids’ concept stores located at the same level, features an exciting mix of tenants offering all things for children under one roof. The offerings include designer kids’ fashion, toys and educational centres, such as Armani Junior, Monnalisa, Gingersnaps, Little Colette, Toys 'R' Us, Mothercare, Mindchamps Preschool, and Kawai Music School.

Citi Paragon Platinum MasterCard members will enjoy even greater perks when they shop at Paragon Junior. With a minimum spend of $50 in a single receipt on the card, cardholders will receive a free activity book and lanyard to kick-start the Citi Paragon Junior Club loyalty programme. Every subsequent $50 spent in any of the 21 shops at Paragon Junior will qualify for more stickers to redeem attractive gifts for their young ones, including ice-cream, $20 Giordano Junior shopping vouchers and a cute robot thumb-drive.

Paragon has commenced its refurbishment project to refresh its interior to offer a more compelling shopping experience and establish itself as a premier Never Out Of Style mall. Business is as usual with operating hours between 10am and 9pm and F&B establishments opening till 11pm daily. The renovation will be fully completed in November 2010.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Rachel Lo

Fulford Public Relations
Tel: 6324 5286

Ronda Ng
Fulford Public Relations
Tel: 6324 5293

Selina Esther Lim
Corporate Communications
Singapore Press Holdings
Tel: 6319 1872

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit or for more information.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 14 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine,; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging;, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.