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Nikon Singapore engages clickTRUE for Digital Marketing Initiatives

Nikon Singapore’s regional arm has engaged clickTRUE to manage and implement its digital marketing initiatives within Asia.

Singapore, 07 September 2010 – clickTRUE Pte Ltd (clickTRUE) has been appointed by the International Marketing team at Nikon Singapore to assist the brand’s regional efforts in search engine marketing, social media marketing, web analytics as well as media planning for its Asian markets.

With this engagement, Nikon Singapore’s regional team hopes to further engage its customers through the digital frontier to effectively use its website, search and social media channels to drive conversions. Through web analytics, Nikon Singapore can also assess how effectively its digital marketing efforts drive conversions to its regional websites.

“To enable Nikon Singapore to meet their objectives, clickTRUE will develop a holistic online marketing strategy for them, set up and optimise their paid search campaigns, and develop and build their social network profiles, along with a social media engagement strategy,” states Mr Jereme Wong, COO of clickTRUE. "Strategic recommendations will also be made where necessary to improve and strengthen the overall campaign performance,” he adds.

clickTRUE’s strategic consultancy and support will also provide Nikon Singapore’s regional team with data and insight to enable them to meet its business goals in this region.

Mr Daren Tan, Senior Manager of the International Imaging Department (Sales & Marketing), Nikon Singapore Pte Ltd, says: “We are pleased to be working with clickTRUE and hope that this partnership will pave the way for greater engagement and a deeper level of understanding of our consumers. We want to see the magic our customers are creating with the imaging technology we’ve come up with, and we also hope that they’ll find it easy to provide us with feedback so that we’ll keep improving.”

Dr Jackie Lee, CEO of clickTRUE, adds: “We look forward to this partnership in helping Nikon Singapore increase consumer awareness of their technologies and improving the communication channels to engage their users in Asia. We are confident that an integrated digital marketing approach will provide highly effective outcomes.”

Issued By clickTRUE Pte Ltd.
Co. Regn No.: 199102042M

For more information, please contact:

Adrian Cheong

Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097

Esther Yeap
Senior Marketing Executive
clickTRUE Pte Ltd
DID: 6571 7179

About clickTRUE
clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation. clickTRUE is also the first company in Singapore and Southeast Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner.


Nikon’s Philosophy
Since 1917, Nikon maintains an unwavering commitment to its corporate philosophy, “Trustworthiness and Creativity”. As it becomes ever more global, it enacted “Our Aspirations - Meeting needs. Exceeding expectations.” as its new vision in the year 2007, in order to create “a new Nikon”. In these new visions, Nikon aims not only to meet the needs of customers but also to provide customers with value that exceeds their expectations. “Meeting needs. Exceeding expectations.” is therefore Nikon’s vision for the future, and it aims to fulfill that through four key commitments that include being pro-active, seeking new knowledge, communicating effectively and to display integrity.

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