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SPH Magazines launches its first one-of-a-kind online social media platform for fashion-conscious women

Singapore, 1 October 2010 – SPH Magazines today launched, a first-of-its-kind social media shopping and fashion portal for women. lets fashion-conscious women show off their fashion purchases to friends and other members of the SheShops community through virtual closets in an online social media space.

To become a member, a user can simply log on to and enter her details to set up her SheShops page. members can:
● Upload images of personal fashion items onto a Virtual Closet
● Try out new fashion combinations using the Lookbook feature.
● Meet friends online and chat about latest buys on Wall
● Get snippets of fashion and shopping news from Stylists

Virtual Closet
The Virtual Closet is where women can store pictures of their personal fashion items by uploading the images in a few easy steps. Images can come from their own camera or computer.

Lookbook & Lookbook pages
The Lookbook is where women can store Lookbook pages of fashion ideas they have created from their own pictures of items in their Closet, or their friends' and other members’ Closets.

The SheShops Wall
Each member has a Wall where they can post news and information about their shopping, as well as read news that has been posted by their friends or the Stylists

The Stylists
The stylists post helpful tips on a variety of topics including how to shop for vintage clothing, choose the right suit, create makeup looks, look after specialised items and find the best independent shops in Singapore.
The SheShops Stylists are:
High Street Heather - gives tips and news on popular high street labels
Designer Desiree - gives tips and news on international and local designer brands
Metrosexual Mike - gives tips and news on menswear; offers a male perspective Ambassadors
Supporting the in-house team behind the content for the Stylists are popular Singapore bloggers Holly Jean and Beatrice Tan. They were chosen to be Ambassadors for their iconic style and established fashion and shopping blogging reputations. Editor Niki Bruce said: “Everyone loves to shop. The thrill of getting your hands on the perfect pair of pumps or that dress that makes you look extra slim is something that not everyone understands. But for those who do, the second best thing about buying something you love is sharing it with your nearest and dearest.”

“ is the go-to website for women who love fashion, and who love to shop. After all, isn't shopping a competitive sport in Singapore?”

Lim Chuan Jer, General Manager, New Media, SPH Magazines, said: “This idea was conceived when we asked ourselves what we could offer to women in Singapore, especially the next generation, to attract them to our online content?

“Social networking is the rage, as everybody knows, and SPH Magazines has a long history of creating fantastic content. We combined these two ideas and added the element that most women, regardless of age, enjoy – shopping. What we got was Our vision for is to be a magnet for female shoppers in Singapore.” membership opens to the public today.

For more information, visit

Co. Regn No.: 196900476M

For more information, please contact:

Hazel Lee
Assistant General Manager, New Media
SPH Magazines Pte Ltd
DID : 6571 7127
Email :

Adrian Cheong
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

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