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clickTRUE appointed Social Media Strategists to Royal Plaza on Scotts

clickTRUE has been appointed by Royal Plaza on Scotts to help them harness the power of social media networks reaching out to Singapore, Malaysia, Thailand, Philippines, Indonesia and Australia

Singapore, 5 October 2010 –
Royal Plaza on Scotts has appointed clickTRUE as Social Media Strategists. Over the next few months, Royal Plaza on Scotts will roll out a series of social media campaigns implemented by clickTRUE.

According to Patrick Fiat, General Manager, Royal Plaza on Scotts, “We understand that it is important to get closer to our customers here in Singapore as well as those overseas. Royal Plaza on Scotts embarked on the social media platform in 2009 and has since received accolades from key players in the hospitality and tourism industry. Appointing clickTRUE as our social media strategist marks an exciting new chapter in our marketing strategy and we certainly hope that it will build goodwill as well as brand recall in the long run. As an independent hotel in Singapore, we believe that strategic investment in social media will enhance our competitive advantage.”

socialTRUE team will devise a strategy to help Royal Plaza on Scotts gain a following on various social media platforms across Asia Pacific by engaging the community actively.

socialTRUE is clickTRUE’s social initiative to provide holistic solutions for businesses interested in incorporating social media technologies, as well as monitoring and measuring their social media efforts for ROI as part of their overall marketing strategy.

Jackie Lee, Chief Executive Officer of clickTRUE, says: "The way we consume and engage products and brands have evolved with the internet and social media platforms. Likewise, it has revolutionised the tourism industry as the internet allows one to travel vicariously and is now
the place to go to for travel information, tips and most importantly, trusted feedback. Savvy travellers share online their travel experiences including the hotels they’ve stayed at for anyone to read. As a result, customers are becoming critical mouthpieces. In fact, they are the ones ahead of the curve, pushing for transparency and better customer service. It is pivotal that we are a part of the conversation too.”

“We are proud to assist Royal Plaza on Scotts in their social media strategy regionally,” adds Lee.

Co. Regn No.: 199102042M

For more information, please contact:

Adrian Cheong
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097

Esther Yeap
Senior Marketing Executive
clickTRUE Pte Ltd
DID: 6571 7179

About clickTRUE
clickTRUE Pte Ltd, a subsidiary of SPH Magazines, is an Online Marketing Company specialising in managing and optimising Search and Social Media campaigns in Asia. Devoted to helping brand owners grow their customer base and assets online, clickTRUE offers both Technology and Online Marketing Services, including Web2.0 Applications Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media Marketing and Optimisation, Web Analytics Consultancy and Conversion Rate Optimisation. clickTRUE is also the first company in Singapore and Southeast Asia to receive dual accreditations as a Google Analytics Certified Partner and Google AdWords Certified Partner.

About Royal Plaza on Scotts
Centrally located near Singapore’s famed shopping haven, Orchard Road, Royal Plaza on Scotts is the proud winner of the prestigious TTG Travel Awards for Asia Pacific’s Best Independent Hotel in 2009 and 2008 and Asia Pacific’s Best City Hotel in 2007. A five-star hotel just a short drive from central business district, mega exhibition and convention venues, it is situated in a premier location where guests can enjoy the endless shopping and entertainment venues surrounding the area. It also boasts free unlimited broadband Internet access, free in-room minibar, spacious rooms with flat screen TV’s, large plush beds, and modern bathrooms. . From the moment you’re greeted at the front desk to the time you check out, the staff is focused on making your stay ideal. An ideal place of stay they feature an award wining restaurant Carousel that offers a delectable spread of buffet dishes. To top it all off, Singapore’s own hidden hotel jewel offers a refreshing environment with a smoke free policy. Royal Plaza on Scotts is on Facebook ( and Twitter