Singapore, 16 November 2010 – This Christmas, Paragon will be offering a range of privileges and rewards to create a memorable shopping experience for shoppers.

a) Vote for Paragon in the Best Dressed Building Contest

Paragon’s main entrance will be decked with a 40-foot Christmas tree to create a festive mood and photo opportunities for its shoppers. The tree is decorated using shiny metallic materials of gold and bronze – the colour theme for this year. While maximising the glittering effect in the day and night, these highly reflective decorative ornaments also help to cut down on energy usage as fewer fairy lights are needed.

Inside the mall, shoppers will be enthralled with larger-than-life gold baubles that are suspended in the air to look like urban sculptures. These baubles are complemented by thousands of gold confetti cascading from the top of the ceiling, captivating shoppers visually on every level.

 



From 20 November to 5 December 2010, shoppers can vote for Paragon in the Best Dressed Building contest as part of the Christmas Light-Up @ Orchard 2010, and stand to win attractive prizes. To vote:

SMS¹ <OR> space <Paragon> space <NRIC> space <Full Name> to 79797.

The winners will be decided by public SMS voting (25 per cent) and judging from a panel (75 per cent) appointed by the organiser, Orchard Road Business Association (ORBA). The results will be announced on Friday, 17 December 2010, in The Straits Times.

¹Each SMS costs 30cents and will be charged to the participant’s mobile phone bill. All SMS entries must be received before 11.59pm on 5 December 2010. Other terms and conditions apply. Please refer to www.orchardroad.sg/christmas2010 for more details.

b) Exclusive for Citi Paragon Platinum MasterCard Members

Citi Paragon Platinum MasterCard members will receive $30 Paragon vouchers with $450* charged in a single receipt to their card at Paragon. Other Citibank credit cardmembers will receive a $20 Paragon shopping voucher.

c) Endless Privileged Shopping at Paragon

From now till 31 December 2010, shoppers who spend a minimum of $200* in a single receipt at Paragon will stand a chance to win in the mall’s Monthly Luxury Draw.

For November 2010, four lucky shoppers will win one of the following prizes in the Monthly Luxury Draw, worth a total of over $20,000:

§ Porsche Design Watch P’6000 from Cortina Watch worth $4,190
§ Diamond Earring from En Haute Joaillerie worth $8,450
§ Tag Heuer Calibre 5 Watch from Watches of Switzerland worth $4,000
§ Diamond Pendant & Necklace from Mondial worth $6,290




The top prize for the grand draw is a Mercedes-Benz E-Class Coupé (E 250 CGI BlueEFFICIENCY). The results of the grand draw will be announced in January 2011.

Citi Paragon Platinum MasterCard members will enjoy five times the chances.

The top spender at Paragon every month will get to enjoy a posh Mercedes-Benz weekend Getaway driving experience.

d) Christmas All Wrapped up

Shoppers will also receive complimentary gift wrappers when they spend a minimum $200* in a single receipt at Paragon.

e) Music EnVogue to Brighten Up the Season

Shoppers can also bring home an exclusive special edition of the "Christmas At Paragon" music album with a minimum of $300* spent in a single receipt at Paragon.

Artistes featured in the CD are those who have performed under the Paragon's Music EnVogue series previously, including John Lee, Hazrul Nizam, Ume Yushida and Beverly Morata.




To share the joy with the needy and underprivileged, Paragon is selling the CD at $20. All proceeds will be donated to the Community Chest.

Shoppers can also catch some of the artistes live at Paragon Level 1 from now and throughout December.

From now till 30 November ~ featuring Hazrul Nizam
§ Monday - Friday: 12.15pm & 1.15pm (except Tuesday)
§ Saturday & Sunday: 3.30pm & 4.30pm

From 1 to 31 December ~ featuring John Lee, Beverly Morata, Hazrul Nizam and Reto Caviezel

Day	Performing Artiste
Monday	John Lee
Tuesday & Wednesday	Beverly Morata
Thursday & Friday	Hazrul Nizam
Saturday & Sunday	Reto Caviezel


§ Monday - Friday: 12.15pm & 1.15pm
§ Saturday & Sunday: 3.30pm & 4.30pm

f) VISA Cardmembers Exclusive

The first 50 VISA Credit or Debit cardmembers per day will receive a $10 Paragon voucher with a minimum charge of $200* at Paragon (maximum two same-day receipts).

g) The Tourist Special

Tourists receive a Make Up Store cosmetics set (worth $110) with a minimum spend of S$1,500² (maximum two same-day receipts) at Paragon.

² Promotion is valid from 19 November 2010 to 2 January 2011. Same-day receipts and passport are required to be presented at Paragon Concierge for redemption. Colours may vary and limited to the first 180 tourists on a first-come-first-served basis. Not applicable for foreigners residing in Singapore, including but not limited to students and Working Pass Holders. Other terms and conditions apply.

h) Paragon Gift Registry

From 19 November, Paragon is making it easier for shoppers to let their friends and loved ones know their wish list for this Christmas. Shoppers may also get some ideas from the gift suggestions in the registry. To create a Gift Registry, shoppers can visit Paragon's website at www.paragon.com.sg and send their wish lists to their friends and families.

* Redemptions are based on a first-come-first-served basis. Other terms and conditions apply. Please refer to Paragon's website at www.paragon.com.sg or visit Paragon Concierge at Level 1 for the full set of terms and conditions.

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E

For media enquiries, please contact:

Ina Se
Senior Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Email: ina@paragonsc.com.sg

Eileen Quay
Assistant Manager
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Email: eileenquay@paragonsc.com.sg

Selina Esther Lim
Corporate Communications
Singapore Press Holdings
Tel: 6319 1872
Email: limyl@sph.com.sg

About Orchard 290 Ltd
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit www.paragon.com.sg or www.paragonmedical.com.sg for more information.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.

Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.