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SPH Magazines reappointed as publisher of NSman

Singapore, 24 Nov 2010 - SPH Magazines has been reappointed as the publishing agent of NSman for SAFRA National Service Association (SAFRA). The new two-year contract begins from January 2011.

SPH Magazines was awarded the publishing contract again after an open tender exercise. The bimonthly lifestyle publication, targeted at men aged between 20 and 35 years, commands a 160,000-strong circulation base, readers of whom are mainly SAFRA members, their spouses and family members.

SAFRA has five clubs spread across the island to address the needs of NSmen and their families, giving them access to a host of leisure activities such as rock climbing, photography, e-gaming, shooting and bowling. In addition, SAFRA offers its members a comprehensive list of privileges for clubbing, F&B, travel, movies and shopping, and provides members with interest clubs to enhance camaraderie among NSmen.

NSman magazine provides all the latest updates on these special privileges together with information on gadgets that have just hit the market, latest movies and music, the scoop on the best eats and watering holes in town, fitness tips and tricks and other articles relevant to readers’ active lifestyles.

Mr Dennis Pua, Managing Director, SPH Magazines, said: “We are extremely delighted to be awarded the publishing contract for NSman for another term. We have had a long-term partnership with SAFRA and look forward to further collaboration on new and exciting initiatives ahead. This reappointment reinforces our quality and reliability as the Publisher of Choice. Advertisers will also be pleased to know that there will be more advertising opportunities available within the new edition of the magazine.”

NSman magazine is currently undergoing a revamp and will sport a refreshing new look from the January-February 2011 issue.

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sector. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.

Co. Regn No.: 196900476M

For more information, please contact:

Mavis Liang
Client Management, Custom Publishing
SPH Magazines Pte Ltd
DID: 6319 6234

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content,award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. ClickTRUE Pte Ltd, a subsidiary of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print magazine BACCARAT Magazine in Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About NSman Magazine

NSman is the official publication of SAFRA National Service Association. With a circulation of 145,000, the bimonthly magazine is distributed to SAFRA members, and aims to keep them informed of the latest lifestyle trends, fitness, sports and club events, travel destinations, membership privileges and interest club activities.