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Back wins two Asian Publishing Awards

Singapore, 8 July 2011 –, the leading bilingual news and entertainment web portal of Singapore Press Holdings (SPH), received two Excellence Awards in the Asian Publishing Awards 2011.  The awards were given out at the Gala Dinner ceremony of the Asian Publishing Convention at The Landmark Bangkok, Thailand tonight. 
The Asian Publishing Awards (APA) recognises best publishing practices in Asia. It incorporates the Asian Magazine Management Awards, Asian Book Publishing Awards, Asian Corporate Communications Awards and the Asian Fashion Photography Awards with 13 categories. was awarded Excellence in both the Advertising Delivery category and the Best Use of UGC (User-Generated Content) category for its Singapore Blog Awards 2010 entry. 
In the Advertising Delivery category, entries are judged on the use of multimedia ad delivery mechanisms to deliver results and revenue for the advertisers. For the Best Use of UGC (User-Generated Content) category, entries are judged by how well they encourage user contributions in building a virtual community. incorporated the use of Twitter and Facebook, as well as a microsite, in its campaign for the Singapore Blog Awards. On average, it garnered an increase of over 1 million page views every month (Nielsen Netratings, July 2010) during the campaign period.’s Facebook and Twitter membership also grew substantially and saw more active discussion and interaction with the brand.
Ms Lee Kuan Fung, Associate Editor of, said: “We are honoured to receive this award. It is definitely a great affirmation that the Singapore Blog Awards is a great platform for individual bloggers to be engaged and connected in the social media world, while being a highly successful channel for advertisers to entice netizens with innovative and integrated campaigns.” 
Issued by Singapore Press Holdings Ltd
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For more information, please contact:
Janet Ong
Singapore Press Holdings
Tel: 6319 2348
Sherlyn Yap
Senior Executive
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1226
H/P: 9177 0747
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.