Media Releases

2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000

SmartKids Asia returns for third consecutive year with more fun and entertainment

Singapore, 14 March 2014 - SmartKids Asia is back with more than 150 esteemed exhibitors, three days of engaging activities, fun and games, as well as established services and products. Organised by Sphere Exhibits, a wholly-owned subsidiary of Singapore Press Holdings (SPH) and presented by S-26, SmartKids Asia 2014 will be held at Singapore Expo Hall 5 from 21 – 23 March, from 11am – 9pm daily. Admission is free.

Combining Education, Health and Family bonding activities, SmartKids Asia will offer unparalleled opportunities to explore the potential of children through must-see demonstrations, family centric exhibits and product booths. The 3 spokes of SmartKids Asia include:

- SmartFamily
Gathering the best in family products, services, venues & clubs, the SmartFamily sector will see family brands like Swensen’s, Port of Lost Wonder, Yummi House, Delphin, Pharmaton, Kids Haven and more offering their best to foster family ties and engage families in wholesome activities. Swensen’s (Booth K16) will provide up to 1,000 FREE mini cup ice-cream daily for the young to enjoy. Special packages for birthday celebrations will also be available. LifeBuoy (Booth H02) will also be there to engage parents in caring from their child’s daily cleanliness and health. Presenting a whole range of educational channels like Discovery Kids and Animal Planet, children will get to discover fun facts, interesting information at the Discovery Kids (A06) booth.
- SmartEdu
Children’s growth & education is a key issue on many parents’ minds. The SmartEdu sector will boast of various education and enrichment service providers, including renowned names like Julia Gabriel (Booth C22),September 21 (Booth G22), Modern Montessori International (Booth C02), MindChamps (Booth F05) and upcoming schools like Speech Academy Asia (Booth D10). From informative courses to interesting programmes from schools like Fandi Ahmad Academy (Booth E30) to new, alternative learning from educational toys and programmes offered by the likes of Bricks 4 Kidz (Booth C30), Inventive Kids (Booth D30) and more, the SmartEdu sector in SmartKids Asia is definitely worth a visit.
- SmartHealth
A healthy, happy child is every parents’ desire. At SmartKids Asia, an array of health providers provide a wide range of choices to protect and enrich a child’s well-being. From the ever popular Nestle (Booth A02) to ergonomic options from Ergokid (Booth A08), the SmartHealth sector in SmartKids Asia help build health awareness in families and assist children in building a healthy foundation for a long term impact on adult health and well-being.


A series of free trial classes will be conducted on-site for parents to get a feel of how various education and enrichment centres can help in their child’s development. Exhibitors involved in this programme include My English Pte Ltd, Academy of Rock, Kentridge Education and more.

Renowned educator Dr Thomas Armstrong, together with S-26, and Miss Victoria Carlton, together with September 21 Pte Ltd, and others will also be conducting seminar talks and workshops at SmartKids Asia 2014. A wide range of parenting topics will be covered through these sessions.

Dr Thomas Armstrong, Ph.D is the Executive Director of the American Institute for Learning and Human Development, and an award-winning author and speaker who has been an educator for the past 40 years. Through slides, lecture and experiences, Dr Armstrong will be presenting a session on “Awakening the Genius in Every Child: discovering and reviving the natural motivation that exists in all children at birth” on 22 March as well as a workshop on 23 March at SmartKids Asia 2014. This seminar is expected to draw crowds and registration is on a first-come-first-served basis at SmartKids Asia’s website.



More than 1/3 of the 9,000 square feet hall will be dedicated to fun and play for children aged 3 – 12 years old. Visitors can expect giant bouncy castles, carnival rides, stall games and more for a nominal fee. In addition, numerous meet & greet sessions will be held throughout the 3 day event; children will get to be up close and personal with their favourite Garfield & Odie and also the current favourite – Emmet from The Lego Movie. The SmartKids Asia mascot will also be roaming the event daily and visitors will be able to grab a quick photograph with him throughout the day.

An irresistible line-up of stage activities will also keep families well-entertained for all 3 days. From Academy of Rock’s high energy performance to Le Grand School of Dance’s meticulous choreography, it will be an eye-opener for parents and children alike.



A total of 1,500 goodie bags filled with premiums will be given out at the 3 day event. These bags will contain exclusive items like a D.I.Y Bunting Kit from {FlippingNotes}, an exclusive SmartKids Asia cutlery set by L’earth, Swensen’s 20% off Space Adventure Kids’ Meal discount voucher, wet wipes, hand balms and more. Goodie bags will be given out to the first 500 visitors daily.

Besides goodie bags, visitors can expect treats like free Swensen’s ice-cream, free windmills and more in the event hall. Visitors in the afternoon can look forward to the bi-hourly lucky draw to be held at 3pm5pm and 7pm daily. By filling a lucky draw form on the SmartKids Asia programme guide that can be downloaded from the SmartKids Asia website, participants stand a chance to win big prizes like an SAF Yacht Club membership worth $321, dental hamper worth more than $200, FirstBIKE’s bikes worth more than $200, Kids Haven Furniture Set and more. All winners will also receive a CardTec phone sponsored by APlusTec worth $99 and a Rainbow Bear Dinosaur Discovery Set from Julia Gabriel Centre.



Established book publisher September 21 Pte Ltd will make its first appearance at SmartKids Asia. Together with educator Ms Victoria Carlton, September 21 Pte Ltd will present a series of stage talks and seminar talks to enrich and educate parents of young children.

Other new exhibitors coming on board include The Learning Store (Booth H22), Jarrons & Co (Booth C18), LogicMills (Booth C31), Gymboree (Booth B32) and many more. Logic Mills focuses on improving children’s analytical thinking and is keen to reach out to SmartKids Asia’s base of targeted crowd.

Visitors will also be pleased to find familiar successful brands like Julia Gabriel Centre (Booth C22), Adam Khoo Learning Centre (Booth F15) and Modern Montessori International (Booth C02) returning to present trial classes, stage contests and reach out to SmartKids Asia’s crowd.



SmartKids Asia 2014 will mark a new achievement for Sphere Exhibits Pte Ltd.

Ms Elaine Chia, General Manager of Sphere Exhibits Pte Ltd, said: “This is the first SmartKids Asia after our acquisition, an add on to our portfolio of events in the education sector, making us a clear market leader in the education industry and facilitating our expansion of education shows into the region which now include Malaysia. We also expect to have another education show within the Southeast Asia region in the later part of 2014.”

SmartKids Asia 2014 will also see a new strong partnership of Sphere Exhibits Pte Ltd with Wyeth Nutrition (Singapore) Pte Ltd. 

Ms Mandy Wong, Business Director, Consumer, Sphere Exhibits Pte Ltd, said: “We are very pleased with the continued support from our partners. We are very happy to have on-board Wyeth Nutrition as our presenting partner for SmartKids Asia. With their support, we have managed to extend the reach and engagement of SmartKids Asia into the community through the joint-outreach programme to PAP Community Foundation kindergartens and childcares and also introduced partnering seminars to the show, headlined by Dr. Thomas Armstrong. With like-minded partners in the show coupled with our expertise in the children and family market, we are set to create a better and more holistic experience for our visitors.” 

Mr Raymond Guiyab, Sales & Marketing Director, Wyeth Nutrition (Singapore) Pte Limited, said: “With SmartKids Asia being the largest children’s expo in Asia, we believe it is a strong, targeted platform for us to communicate the critical importance of nutrition to the overall growth and development of children during the growing-up years. This strategic partnership also further strengthens our shared values in raising healthy and well-developed kids. The joint-outreach programme targeting at parents allows us to educate them on the role of nutrition and how healthy growth can help support learning. We are pleased to partner a strong event organiser like Sphere Exhibits.” 

For more information, visit

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Ian Lim (Mr)
Manager, Marketing
Sphere Exhibits Pte Ltd
DID: (65) 6319 1653

Deror Wong (Mr)
Senior Executive 
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1226 

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit