Singapore, 25 March 2014 - The New Paper (TNP), a tabloid published by Singapore Press Holdings (SPH), has launched an integrated campaign to reward two lucky readers with an all expense paid trip each to watch the World Cup Finals in Brazil.
TNP is working with digital creative agency, noisycrayons, to integrate the campaign across print and digital platforms. Unique codes printed onto TNP Bonus Cards are distributed with Mondayeditions of the tabloid. Readers are invited to enter the code they received onto a digital application to earn chances to win the coveted trip to Brazil. Bonus chances are also rewarded for readers who rally their football kakis to participate in the draw.
noisycrayons is responsible for the storyboard, design and deployment of social and digital components of the campaign.The campaign is expected to reach close to 100,000 readers and fans in football crazy Singapore.
Win a trip to watch the World Cup Finals live in Brazil with TNP World Cup Draw!
ISSUED BY NOISY CRAYONS PTE LTD.
Co. Regn No.: 201132994D
For more information, please contact:
noisycrayons is a leading pan-Asian digital-creative company that helps brands build meaningful digital relationships with consumers.
We create experiences, content and internet applications that help brands deepen engagement with their target audiences. The intimate relationship we cultivate between brand and consumer drives brand advocacy and facilitates word-of-mouth recommendations among friends in the social network.
noisycrayons is headquartered in Singapore and has a growing clientele comprising of both SMEs and Fortune 500 companies. It has successfully worked with brands such as Kimberly Clark, Marina Bay Sands, Sands Cotai Central, Raymond Weil, SPH Magazines, The New Paper, Parkway Hospitals, Jay Gee Group, Lee Cooper, Converse, Marigold Peelfresh, Vitagen Singapore, L'Oreal, Marshall Cavendish Education, Gucci, Singapore Flyer, Paradise Group, Amara Holdings, Maybank Singapore, 313 @ Somerset, Parkway Parade, Capitamalls Asia, HTC Singapore, Nikon Singapore, Les Affaires, Jean Yip Group, NEA, Toshiba, Pandora, Bella, Svenson and Marie France.
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read paid English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, SPH's suite of digital products, including online editions of newspapers and magazines, as well as mobile applications, enjoy over 400 million page views with 20 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.
The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:
· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.
The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg