Singapore, 18 June 2014 – The latest Nielsen radio survey results released today saw Kiss92 emerging as Singapore's No. 1 English music station based on percentage share of listenership. Its cumulative listenership saw the biggest leap of 89,000 to 574,000, overtaking GOLD 90.5 to claim No. 2 spot in terms of cumulative listenership among English radio stations here.
This survey wave saw all SPH Radio stations making it into the Top 10 positions with UFM 100.3’s listenership increasing from 266,000 to 320,000. HOT FM91.3’s listenership is at 318,000 with an increase in percentage share and time spent listening in this wave.
Mr Sim Hong Huat, Deputy General Manager of SPH Radio, said: “We are thankful to our fans and partners for supporting us and keeping the momentum going. The team is working on rolling out more exciting campaigns that will engage fans. So keep a look out for them.”
Commenting on the results for Kiss92, Mr Jamie Meldrum, Senior Program Director for Kiss92 & Hot FM91.3, SPH Radio, said: “The team is overjoyed by the great results and we are truly thankful to our fans that have made this possible.”
Ms Carine Ang, Program Director for UFM100.3, SPH Radio, said: “We’ve strived to play the best music for our listeners and we are encouraged by the upward trend of our listenership. The team is more motivated than ever to deliver the perfect UFM100.3 for our fans.”
Since it's launch more than one and a half years ago, Kiss92 has been creating plenty of buzz. In September 2013, Kiss92 ran the first ever reality radio game show in Singapore - Kiss92’s Perfect Match with the winning couple taking home the grand prize worth $60,000 at the grand finale on 26 October 2013. In March this year, Kiss92 embarked on a Bucket List campaign and got fans thinking about their dream experiences. The station fulfilled more than 10 fan experiences, including a diving adventure in the Great Barrier Reef, an Australian adventure roadtrip and a trip to the European countryside. This campaign aimed at empowering Kiss92 fans to take that first step to pursue the experiences they dreamed of.
HOT FM91.3, targeting the under 30s, has also been actively engaging fans. In March 2014, the station went on a hunt for Singapore’s Hottest BFF (Best Friend Forever). Three shortlisted pairs of contestants played for the grand prize worth more than $30,000, including $10,000 cash and a Contiki European adventure. HOT FM91.3 also made a football fan’s dream come true when it gave away a trip to Brazil to catch the World Cup 2014 as part of a Budweiser campaign.
In March 2014, UFM100.3 rolled out its U1000 countdown campaign to determine the best 1000 songs of all times as nominated and voted by the fans. With more than half a million song votes, the countdown proved to be a success with more than 800 fans gathering at the U1000 sing-a-long concert to cap off the countdown.
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For more details, please contact:
Ms Serene Lim
Deputy Head of Marketing
SPH Radio Pte Ltd
DID: 6319 1514
Ms Vanni Cheong
Assistant Manager, Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1553
About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92.
HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 30. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often. HOT FM91.3 also introduced ‘HOTFM CONTROL’ in which fans are given access to an entire database of songs that the station plays. Fans will be able to determine the next track that they want to hear in real-time with their votes and the winning song will be played on air immediately.
With the introduction of HOTFM CONTROL, a fan’s preference makes up the music selection of the station’s weekly playlist.
The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps.
The HOT FM91.3 line-up includes The Shan & Cheryl Show in the mornings from 6am to 10pm. JJ plays non-stop hits from 10am to 4pm followed by Adam and Josh taking you home from 4pm to 7.30pm. Charmaine & Jill of the HOT 30 Countdown rounds up the day with the daily fan rated chart show.
Singapore's fastest growing station, Kiss92, launched on 3 September 2012 targets women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining.
Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines,
Maddy, Jason and Arnold in the morning start the day from 6am to 10pm followed by Claressa Monteiro jazzing up the afternoon from 10am to 2pm. Desiree Lai from 2pm to 4pm and John Klass taking fans home helming the 4pm to 8pm show.
UFM100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment.
The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJ Anna in the evening. Lunch time programme is helmed by Yuling from 10am to 2pm followed by Liangquan from2pm to 5pm.
The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and SPH Razor. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.