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Reimagine storytelling with The Straits Times Star app

The Straits Times launches new mobile app featuring new digital magazine to showcase stories in multimedia format

Singapore, 26 June 2014 – The Straits Times, the flagship newspaper of Singapore Press Holdings (SPH), will introduce a new mobile app for the iPad and Android devices on Friday, 27 June 2014.

The Straits Times Star (ST Star) app will house a collection of digital publications, starting with The Life, a monthly magazine packed with articles on style, design, pursuits, travel and food. 

The ST Star app will bring to a wider audience the newspaper's brand of journalism in an exciting interactive and multimedia format. 

"Our readers are looking for interesting content to sit back and enjoy on their mobile devices," said Straits Times editor Warren Fernandez. "Our newsroom has been gearing up to meet this need, finding new ways to tell great stories in words, pictures, videos. Our aim is to make the most of what we can do on each platform that we serve readers on." 

Through the app, readers can explore exclusive features from the paper's award-winning journalists, photographers and videographers, all brought to life in a sophisticated blend of text, visuals and interactive elements. 

Said associate editor Sumiko Tan, who is editor of the ST Digital team: "Our approach in ST Star is to reimagine storytelling. The digital space allows us to create beautiful, exciting experiences for our readers and we hope they will join us in this journey."

The Straits Times Star app ( can be downloaded from the Apple App Store or Google Play. The e-publications in the app are designed for tablets and optimised for the iPad. 

The ST Star app launches with The Life magazine, produced by the newspaper's Life! team and multimedia designers from The Straits Times Digital team. 

Among the stories in the launch issue of the lifestyle magazine: 
- An exclusive interview with Louis Vuitton's artistic director, Nicolas Ghesquiere;
- ST food critic Wong Ah Yoke discovers Michelin-starred meals under $50 in Hong Kong;
- Vintage fashion lovers share their collections;
- ST food editor Tan Hsueh Yun goes on a ryokan retreat in Japan;
- 10 objects of desire for the home;
- Places to check out in Venice.

To tie in with the launch of the ST Star app, The Straits Times is organising a contest where a lucky reader stands to win two business class Cathay Pacific air tickets to Hong Kong and a two-night stay in a five-star hotel there. 

To stand a chance to win, readers just need to download the ST Star app and the first issue of The Life, and answer a question they will find on the contest page in the magazine. 

Two other readers will each get $1,000 worth of shopping vouchers. The contest details and terms and conditions are available in The Life Magazine.

The ST Star app is an extension of The Straits Times Appreciates Readers (Star) programme, an ongoing effort to reach out to readers and the community.

Other e-books will also be launched in the ST Star app. They will contain a mix of short and long reads with beautiful visuals, packaged for a relaxed, lean-back reading experience on tablets. 

Coming soon will be an e-book titled 100 Hot Bods. It will feature 100 of the people that were interviewed in the long-running Sunday Times series Hot Bods. The e-book will also be packed with health and fitness tips.

The first issue of The Life magazine and 100 Hot Bods will be free to download. Thereafter, The Life magazine will be available first to Straits Times All-In-One subscribers. Subscribers to the All-in-One package get full and unlimited access to all the contents in the ST Star app.  
The Straits Times All-In-One subscription package allows readers to enjoy unlimited access to The Straits Times across  multiple platforms - print, website, iPad/iPhone and/or Android tablet/smartphone. More information about the All-In-One subscription package can be found online at the SPH subscription e-shop (

The ST Star app marks a significant step into digital publishing for The Straits Times, which is continually enhancing its digital offerings. 

Its website - - was updated in April. A main feature was the introduction of full-fledged section pages for  Singapore, Politics, Asia, World, Business, Opinion, Sport, Digital Life and Lifestyle. 

The Straits Times Digital team, which produces the website and content for the newspaper’s mobile apps, has also launched “Web specials” on These are stories exclusive to the digital platform that include interactive graphics, photo galleries and blogs.

In another first, the ST Digital team ventured into long-form multimedia storytelling in April with Lost: Untold Stories Of Malaysia Airlines Flight 370. This Web special captured the milestones in the search for the missing plane through a narrative told in six chapters, with videos and interactive graphics.

In May, the newspaper launched a digital Education Community (, where readers can post their views and stories, and upload pictures and videos. The first of the ST Communities was Entertainment (, which won gold in the Best in Social Media category at the 2013 Asian Digital Media Awards organised by the World Association of Newspapers and News Publishers.

Issued by Singapore Press Holdings Ltd
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For more information, please contact:

Angelia Tay

Marketing & Communications
SPH Digital
Singapore Press Holdings Ltd
DID : 6319 1516
HP: 9682 8950
Email :

Adrian Cheong
Corporate Communications and CSR Division

Singapore Press Holdings Ltd
DID : 6319 2261 
HP : 9798 6097

Email :

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.


In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

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