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Who will be The Straits Times Classified's first Car Ambassador?

Singapore, 3 July 2014 - Who says women can’t handle cars as well as men? 

Just ask Ms Tan Su-Anne, 33, a stay-home mother, who whizzes around in her family’s manual-gear car and can parallel-park in just one go. “I really love driving in its various forms, from go-kart to stunt driving. And I think I probably have attended more car related events in Singapore than many other drivers!” said Ms Tan who also used to write for a car magazine. 

The past winner of Mrs Singapore pageant, who has a Masters in Applied Linguistics, is one of the 12 finalists who are vying to be The Straits Times Classified’s first Car Ambassador in a pageant that will be held at the Cars@Expo this Sunday.  The first of its kind, the pageant is not only about beauty and poise but also about wit, street-savviness and knowledge about cars because the winners will become icons in the Classified and offer car-buying tips to readers.  The winner will walk away with about $60,000 worth of prizes, which include not one but three scholarships for a degree course as well as diplomas in jewellery design and make-up artistry.  As a result, apart from professional models, the finalists of the pageant also comprise aspiring actresses, advertising professionals, under-graduates, a bank manager and a young car entrepreneur.  The contestants are aged 17 to 35. 

Ms Jayakumari Moghan, 28, has probably driven more types of cars than an average driver  because she and her husband run a car valet company. “The Cars@Expo is really a good platform for me. Apart from the exposure and modeling contract, I hope to start my own business after graduating from the scholarship programme.” 

The youngest contestant is Temasek Polytechnic law student Michelle Lim, 17. She said: “Just because I have not obtained my driving licence yet, it does not mean I know less about cars. It is the same as a football coach. The coach does not need to be the best player himself before he can turn the team to be the best.”  

One of the sponsors of the prizes, TEG International College, will offer a scholarship of $16,800 for the winner to enrol in either a diploma or degree programme.  Its CEO and principal,  Mr John Lee, said: “This contest is very different from the usual beauty pageants which focus mostly on glamour and beauty. We are in full support of giving the winner opportunities for personal growth in terms of education and developing skills for a career.”

Another sponsor, Mr Jacky Wong, the managing director of Richburg Motors, will be giving the winner a $20,000 discount off any car that she buys from his company. “The creativity and diversity of the car ambassador contest is not only going to be entertaining to visitors to the Cars@Expo, the winners will also receive the gift of personal development. A meaningful contest that no one would want to miss!” 

While the pageant is one of the main highlights of the Cars@Expo (C@E), families hoping to look for good bargains for cars or accessories will not leave empty-handed.  Probably the only major car show in Singapore that allows car buyers to make purchases without bidding for a new COE, the C@E features more than 10 second-hand car dealers among its 50 exhibitors. 

And for the first time here, the Lotus Evora S with the new limited edition race dress-up will be on sale at the Cars@Expo.  The sleek sports car which comes with a V6 engine comes with a price of $438,668 with COE.

Readers are encouraged to download the new Classified Augmented Reality (CAR) app from the Apple Appstore or Google Play. Point the camera at the Cars@Expo ad in The Straits Times Classified and a 3D model of the Lotus Evora S sports car will come alive and drift around the page. Readers stand to win $500 worth of shopping and petrol vouchers if they take part in the contest after they play with the interactive ad. 

The Cars@Expo is open from 10 am to 8 pm at Singapore Expo Hall 5, on 6 JulySunday. Admission is free.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Tan Ooi Boon (Mr)
Head, Print Classified
Marketing Division
Singapore Press Holdings Ltd 
DID: (65) 6319 5918
HP: (65) 9637 5432

Deror Wong (Mr)
Senior Executive 
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1226 
HP: (65) 9848 6934

About SPH Classified

SPH Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through Classified in The Straits Times, The New Paper, The Business Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, myPaper & Klassified in Berita Harian.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.


In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

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