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DDB Group Singapore's ad campaign for DBS Bank Ltd wins Grand Prix at SPH iink Awards 2014

DDB Group Singapore also named iink Creative Agency of the Year

Singapore, 1 August 2014 – The results of the SPH iink Awards 2014, organised by Singapore Press Holdings (SPH), were announced at the SPH iink Awards Celebration Night tonight at The St. Regis Singapore before a crowd of more than 300 guests from the advertising industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements. 

The SPH iink Awards, now into its tenth edition, is one of Singapore’s biggest advertising awards. With the theme Celebrate the Imaginative, this year's SPH iink Awards celebrates the kaleidoscope of creative rebels, dreamers and thinkers who inject vitality and excitement into the local advertising scene. 

This year's big winner was a campaign by DDB Group Singapore for their client DBS Bank Ltd. The campaign, entitled "DBS Private Bank", won Gold in the Print Single - English category (for "Test Us") and garnered a Silver in the the Print Campaign - English category. 

The campaign also won the much coveted Grand Prix award, which saw DDB Group Singapore bagging a cash prize of $8,000. 

Points were allocated to the winners and finalists of each category. The Grand Prix winner was the entry that scored the highest number of points, while the highest scoring creative and media agency across all categories were crowned the SPH iink Creative Agency Of The Year and the SPH iink Media Agency Of The Year, respectively.

DDB Group Singapore won the title of iink Creative Agency Of The Year, while OMD Singapore was named iink Media Agency Of The Year. DDB Group Singapore previously won the Creative Agency of the Year award in 2011, while OMD Singapore had won the iink Media Agency Of The Year in 2013. 

The nine award categories this year were: 
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C: Radio
D: Out-of-Home
E: SPH IS ON Campaign

The winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH's flagship newspapers – The Straits Times or Lianhe Zaobao. 

The winning advertisers from Categories B to D (Digital, Radio and Out-of-Home) will each receive $30,000 worth of ads / digital airtime in their respective media category.

Readers' Choice Award
In addition to the winners of the nine award categories, the winner of the Readers' Choice Award was also announced during the awards presentation. "Lost and Found" by Certis CISCO Security won over the hearts of readers and took home the award. 

Mr Leslie Fong, Senior Executive Vice-President of SPH’s Marketing Division, said: "As Singapore's marketing and advertising industry becomes more crowded, the creativity that consumers see in any advertisement becomes the X-factor that makes the ad stand out from the competition. We are proud that the SPH iink Awards has grown to be one of the biggest, recognised and most important advertising awards in Singapore, and remains the only award that recognises the effectiveness and importance of the tripartite relationship comprising creative agencies, media agencies, and advertisers."  

The awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them.  In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 1 June 2013 to 31 May 2014. Registration for SPH iink Awards opened on 5 May 2014 and closed on 31 May 2014.

More information can be found at

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Christina Bong (Ms)
Brand & Communications Manager
Product Branding & Promotions
Strategic Marketing Department
Marketing Division
Singapore Press Holdings Limited
DID: 6319 8850

Vanni Cheong (Ms)
Assistant Manager 
Corporate Communications & CSR 
Singapore Press Holdings Limited 
Tel: 6319 1553 

Adrian Cheong (Mr)
Corporate Communications & CSR
Singapore Press Holdings Limited
Tel: 6319 2261

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.


In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

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