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Shape Run 2014: Babies, babes and celebrity pacers – all included

The 9th edition of Singapore’s original all-women run features a new mother-and-child category, beauty queens jogging for charity, and four male celebrities among the race pacers.

Singapore, 14 August, 2014 – Shape Run 2014, organised by SPH Magazines Pte Ltd (SPH Magazines), will be held on Sunday, 17 August, at Nicoll Highway. 
As the first all-women race in Singapore, Shape Run is a highly anticipated event with a strong following. A turnout of more than 9,000 is expected for its ninth edition. This year, in addition to the 5km and 10km races, the event introduces a new Me and Mini Me 1.8km Fun Run for mothers and their children aged 10 and below. 
Shape Run 2014 will also be graced by four male celebrities: Joining the pacers are Fly Entertainment artistes Allan Wu, Andrew Lua, Bobby Tonelli and Jimmy Taenaka. Besides the celebrity quartet, 27 other pacers –10 females and 17 males– will encourage runners to achieve their target race time: 35min for 5km as well as 55min, 1hr, 1hr 10min and 1hr 20min for 10km. Andrew and Jimmy will be part of the 5km group (35min), while Allan and Bobby Allan will join the 10km groups at 1hr 10min and 1hr 20 min respectively. 

Not to be outdone by the men, this year’s fastest pacers for the 10km race (55min) will be led by local female athlete Chen Zhilei. In the lead-up to the run, three training runs have been conducted – with Zhilei and company pacing close to 150 participants at each session. 

Shape Run 2014 will be more than a sporting competition for 27 special racers. As part of a charity drive, 13 contestants from the Miss Singapore International Beauty Pageant 2014, along with 14 past pageant titleholders, will join the 5km race. Through their participation, the group aims to raise $10,000 for three beneficiaries including THK Home for Disabled @ Eunos, Singapore Women's Association and Lions Home For The Elders.

Li Yuling, Editor, Shape, SPH Magazines said: “From fresh routes to new categories and Finisher gifts, there is something to look forward to at every Shape Run. Personally, I am excited about this year’s 5km route around Kallang River – it would be a good change of scenery. I’m sure the mothers and children who signed up for the Me and Mini Me Fun Run are anticipating a fun time. Fans of Allan, Bobby, Andrew and Jimmy are also going to be extra motivated to keep their pace. In all, Shape Run 2014 promises to be a blast!” 

Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Shape Run gets better every year, and we have our readers, sponsors and partners to thank for their support and feedback. We constantly build on our experience to improve the race format and introduce innovative ways to excite the runners and runners-to-be. As Singapore’s leading female fitness and health magazine, Shape is proud to provide this accessible sporting platform for women of all ages. The ninth edition of Shape Run will be one to remember.”

Shape Run 2014 is proudly presented by:



Organiser SPH Magazines
Presenter Duo
Co-Presenters Skechers, Orbis, Kellogg’s
Main Sponsors MTG Pacific, UU Care
In Support of Sports Promotion Sports Singapore
Official Fitness Equipment Aibi
Official Health Supplement Brand’s
Official Spa Citispa
Official Foot Care Dermal Therapy
Official Hydration H-TWO-O
Official Health Snack Nature’s Wonders
Official Feminine Wash Lactacyd
Official Fitness Partner True Fitness

Media Invitation

Your journalist, photographer and video crew are cordially invited to Shape Run 2014.

Date: Sunday, 17 August 2014
Time: 6.00am – 10.30am
Venue: Nicoli Highway

Please confirm your attendance with Vanni Cheong of Corporate Communications & CSR by 16 Aug.

Co. Regn No.: 196900476M

For more information, please contact:

Ms Caron Chan
Marketing Manager, Shape
SPH Magazines Pte Ltd
DID: 6319 5814

Ms Vanni Cheong 
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553


About SPH Magazines 
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. Flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. Currently, more than 60 of SPH Magazines’ titles have digital editions that subscribers can read conveniently on their tablets, while websites such as and have extended the company’s reach online, engaging readers with interactive content, capturing audience beyond print. SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, wholly owned subsidiary Blu Inc Media publishes titles such as LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa, targeted at high net worth readers in China and Hong Kong. With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers. Visit for more information.

About Shape Singapore
Licensed from American Media Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. The leading active lifestyle guide for women in Singapore, Shape motivates, inspires and embraces the most desirable lifestyle for active women – shaping their looks and their lives. Shape also has an edition in Malaysia, which is published by an SPH Magazines’ associate company. Visit for more information.