Singapore, 21 August 2014 – Mr Johnson Goh of Singapore Press Holdings (SPH) has been named Marketer of the Year at the PANPA 2014 Advertising & Marketing Awards, organised by The Newspaper Works. The award was presented to him at a ceremony held at The Establishment, George Street, Sydney, last night.
Mr Goh is Vice President and Head of Business Development, Strategic Marketing, in SPH’s Marketing Division. Before this appointment, he headed SPH’s Online Classifieds business.
The Newspaper Works is a publishing industry advocate across a spectrum of commercial and editorial areas on behalf of the news publishing industry. Promotion of the compelling value of its audiences in print and digital, and the protection of press freedom, are priority activities.
The Marketer of the Year is open to marketers who have performed in any area of news publishing – such as, but not restricted to: newspapers, websites, tablet or mobile platforms, newspaper-inserted magazines, or in the corporate branding arena.
To win the prestigious Marketer of the Year award, nominees had to demonstrate an ability to work within or lead a team, to be creative, to deliver and measure outcomes, and to work consistently and proactively with stakeholders.
Judges came from across the media sector and included two CEOs of media agencies, a media agency chairman, representatives of the Media Federation of Australia and the Australian National Advertisers Association. Other judges were drawn from executive creative directors, corporate marketing and communications managers.
Mr Leslie Fong, Senior Executive Vice-President, Marketing Division, SPH, said: “Johnson is an astute marketing professional. Relying on his experience as well as his sharp instincts, he has led SPH’s online classifieds business to grow rapidly, even in the face of fierce competition. The success of our multiple online verticals is a testament to his leadership, marketing competence and flair.”
On his win, Mr Goh said: “I believe it is every marketer’s dream to receive such an honourable award, because it is an endorsement of our strategies, tactics and campaigns.”
“The award should not just go to me because the achievements would not have been possible without the team that has worked relentlessly with me and the trust and supports given by the management,” he added.
As the Head of SPH Online Classifieds (ST701), Mr Goh led a management team of product, sales, marketing and analytics specialists to develop and re-launch SPH’s online classifieds business – STJobs, STProperty, STCars and STClassifieds (and STDirectory) in 2012.
Leveraging on SPH’s multiple platforms, he spearheaded the re-launch on print (newspapers and magazines), on air (radio), mobile (apps), ground (vehicle ads, events and partnerships/sponsorships, on screens (outdoor TVCs) and online (banners, eDMs and SEM). The integrated use of these channels allowed ST701 to reach out to a whole spectrum of target audiences effectively. Under his leadership, the team also organised STJobs’ inaugural Career & Development Fair, Singapore’s biggest recruitment event to date, as well as STProperty’s quarterly sold-out property seminars.
Under his charge, the various online classified portals grew in market share and he ensured that the products remained relevant and stayed as market leaders through constant upgrading, often utilising and showcasing the latest technological innovation available.
Mr Goh’s work reaped tremendous results. The organic visits of its online classifieds portal grew by more than 200%. On the social media front, the results were successful with the combined Facebook fan base of more than 500,000 across the four verticals surpassing competition in less than a year. It more than proved the success of his strategy. In addition, the portals all won various regional and international accolades, include the EPPY Awards, SiTF Awards, W3 Awards and the Asian Digital Media Awards.
In March 2008, he was conferred his fellowship by the Marketing Institute of Singapore. MIS fellows are senior marketing professionals who have made significant contributions to the marketing industry.
He holds a Master’s Degree in Business Administration (MBA) from University of Western Sydney, Australia.
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and SPH Razor. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions. The Malay language-daily Berita Harian has apps for both iPhones and Android smartphones and iPads, offering both native and PDF formats, and an online version.
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited.
The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:
· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.
The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg.