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Over 300 brands at Franchising & Licensing Asia 2014

Singapore, 20 October 2014 - Entrepreneurs and prospective franchisees met face to face with representatives of international brand concepts for 3 days during the 9th annual Franchising & Licensing Asia (FLAsia), presented by the Franchising & Licensing Association (FLA) Singapore and organised by BizLink Exhibition Services Pte Ltd, a subsidiary of Singapore Press Holdings. FLAsia took place from 16 – 18 October at Marina Bay Sands Expo and Convention Centre, Singapore.  

This year’s event was the largest showing to date, attracting a record 300+ brands from 22 countries and regions, marking a 20% increase from last year. 

At the opening ceremony of FLAsia 2014, Minister of State for Trade and Industry, Mr Teo Ser Luck said that franchising and licensing continue to play important roles in Singapore’s retail trade as well as F&B industries. In 2013, the nominal value added (VA) of both sectors were 5.1 billion and 3.3 billion Singapore dollars respectively, with the franchising industry alone accounting for approximately 1 billion Singapore dollars.

This years’ showing has seen increased interest from international brands seeking to use Singapore as a launch pad, with South Korea and Malaysia having their largest pavilions in FLAsia’s history. 

On the question of “Why choose to bring your local brand concepts to Singapore?”, Ms Yuseon Eom, Manager of the Food Service Promotion Team of the Korea Agro-Fisheries & Food Trade Corporation (aT) and organiser of the Korea Pavilion, together with the Korean Franchise Association (KFA), said that Korean franchisees are extremely keen to expand overseas and bring their brands to Asia. Their plans are to use Singapore as the hub of expansion.

A good example is Beesket from South Korea, one of the participants at the Korea Pavilion at FLAsia. Beesket offers a unique business concept which allows customers to select up to 3 different combinations of fruit and vegetable ingredients for their fresh beverage, made of 100% natural juice with no sugar and additives.

Beesket recently secured a Singapore master franchise, and exhibited at FLAsia 2014 so as to help obtain more sub franchisees for Singapore and the region. Mr Kevin Cho, CEO of Beesket Global Inc commented that through FLAsia, they have garnered much positive interest for regional franchises, including – Malaysia, Indonesia, and the Philippines.

Organiser of the largest Malaysia Pavilion at FLAsia, Mr Mohd Nadmin Bin Ramlan, Senior Assistant Director of the Ministry of Domestic Trade, Co-Operatives and Consumerism (KPDNKK) said that the Singapore market was chosen out of the other ASEAN countries due to the high purchasing power of its citizens. All the Malaysian franchise concepts that were showcased currently have no presence in Singapore, thus KPDNKK chose these brands for promotion. A number of enquiries have been received from international visitors and Mr Mohd Nadmin is pleased with the results.

FLAsia 2014 has been the most exciting franchising and licensing exhibition thus far, showcasing numerous international business concepts. Executive Director of BizLink Exhibition Services, Mr Chua Wee Phong, is pleased that the many years of hard work has paid off and that FLAsia has become the largest edition, and the largest event in the region. Mr Chua said, “It is our belief to make sure we bring in quality franchisees for the exhibitors, and we will do so continually.”

Issued by Singapore Press Holdings Ltd 
Co. Registration. No. 198402868E 

For more information, please contact: 

Melissa Teo (Ms)
Assistant Marketing & Communications Manager
BizLink Exhibition Services Pte Ltd 
DID: 6848 5936 
HP: 9233 4926

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1226 

About BizLink Exhibition Services Pte Ltd

BizLink Exhibition Services Pte Ltd is Singapore’s leading exhibition organiser in the fields of gifts and premiums, stationery and office supplies, and also in the sector of franchising and licensing. 

A forward-thinking organisation with a dynamic team having over 30 years of collective experience in exhibition organising and management, BizLink Exhibition Services works in tandem with its clients and is fully committed to providing utmost quality services to its exhibitors, delivering exceptional results.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.8 million individuals or 69 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and SPH Razor. Besides print, SPH newspapers are also available on online, smartphone and tablet platforms.


In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO. 


SPH REIT is a Singapore-based REIT established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets. SPH REIT is managed by SPH REIT Management Pte. Ltd., which is a wholly-owned subsidiary of Singapore Press Holdings Limited. 

The initial portfolio of SPH REIT comprises the following two high quality and well located commercial properties in Singapore:

· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore. 

The Seletar Mall is SPH's latest retail development and is expected to open at the end of 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. 

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