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Simply Her magazine celebrates its 10th birthday with a baking challenge

Singapore, 6 November 2014 – Simply Her, the solutions-driven lifestyle magazine of SPH Magazines Pte Ltd, will mark its 10th birthday with a baking challenge to be held on Saturday, November 8, at Suntec Singapore Convention & Exhibition Centre. 

Eight pairs of contestants will have less than two hours to bake a cake to mark the magazine’s birthday, using a Philips Avance XL Airfryer HD9240/30. Simply Hershortlisted the contestants from almost 40 entries, based on their proposed recipes and photos of the cakes they plan to bake.

The cakes will be judged on taste (25 per cent), design and presentation (25 per cent), variety of ingredients (15 per cent), work organisation (10 per cent), hygiene (10 per cent), teamwork (10 per cent) and timing (5 per cent).

The panel of judges includes: 

1. Steven Ong, Assistant Director, Culinary Studies (Pastry & Baking) at SHATEC (The International Hotel & Tourism School – Singapore). He has more than 20 years of experience in the industry. 
2. Maureen Ow, food and travel blogger of, representing Philips
3. Lim Tsiao Hui, Consumer and Lifestyle Editor, Simply HerThree teams stand to win more than $6,000 worth of exciting cash and prizes:

First Prize
• $1,000 cash 
• One Rest and Relax Package from Grand Copthorne Waterfront Hotel (2D/1N stay in Waterfront or Executive Suite, Club Lounge access, river-taxi ride for two to the Marina Bayfront and $50 dining voucher) with weekend buffet dinner at Cafe Brio’s for two, worth $1,005 
• Philips Avance XL Airfryer HD9240/30, worth $539

Second Prize
• $500 cash 
• One Rest and Relax package from Grand Copthorne Waterfront Hotel with weekend buffet lunch at Cafe Brio’s for two worth $958
• Philips Digital Airfryer HD9230/50, worth $459

Third Prize
• $300 cash 
• One Rest and Relax Package from Grand Copthorne Waterfront Hotel with dining voucher from Pontini, worth $945
• Philips Digital Airfryer HD9230/50, worth $459

There will also be an audience voting contest on the spot. Audience need to snap a photo of the birthday cake that they think will win and upload on their Facebook or Instagram, hashtag #simplyherbirthdaybakingchallenge by 8 November. Winner will stand to win a Philips Viva Collection Mixer worth $79 and a RECIPES by SHATEC dining voucher worth $50. Winners will be announced on Simply HerFB page on 10 November at 6pm.

Penelope Chan, editor of Simply Her, said: “We know that Simply Herreaders love food, and they are avid home cooks who make it a point to cut and keep our recipes. I hope the baking challenge, in the spirit of continued learning, inspires all readers to hone their skills further.”

Diana Lee, General Manager of Fashion & Beauty, SPH Magazines, said: “This event is part of a variety of activities we’ve come up with to engage and reward Simply Herreaders during the magazine’s 10th anniversary. We are excited about partnering Philips and SHATEC for the Simply HerBirthday Baking Challenge.”

The event is held in collaboration with the School of Life exhibition at Suntec Singapore Convention & Exhibition Centre from 7-9 November.

For more details, please visit

Media Invitation

You and your photographer/camera crew are invited to cover the Simply Herbirthday baking challenge.

Date: 8 November 2014Saturday
Time: 2-5pm
Venue: School of Life Exhibition at Suntec Singapore Convention & Exhibition Centre, Halls 401-402

2.00pm Baking Challenge Commences
2:15pm   Demo by Maureen Ow, Food & Travel Blogger of 
2:45pm Demo by Shatec Students of Croquembouche
3:45pm Baking Challenge ends for judging
4:00pm Audience social media voting contest period
4:45pm Prize presentation 

Please confirm your attendance with Chua Pei Ling of Corporate Communications & CSR by 7 Nov.

Co. Regn No.: 196900476M

For more information, please contact:

Sharon Theng 
Senior Executive, Marketing, 
Simply Her
SPH Magazines Pte Ltd
DID: 6319 3059

Chua Pei Ling
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.