Digital Media of the Year survey showed that marketers prefer SPH and SPH Magazines' websites to reach their target audience
Singapore, 29 December 2014 – Singapore Press Holdings' (SPH) websites are the preferred choices of advertisers when planning their digital media campaigns, according to the recently released results of the Digital Media of the Year survey by trade magazine Marketing.
Marketing’s research arm polled a total of 700 industry professionals in this survey. Nearly 87 per cent of client-advertiser respondents were manager-level decision makers and above with 10 per cent from the most senior ranks. Advertisers from major banks, FMCG companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies, participated in the survey.
Websites of SPH and its wholly-owned subsidiary SPH Magazines Pte Ltd (SPH Magazines) did well in the survey. In particular, SPH and SPH Magazines’ websites were ranked top in theMen and Women categories, as well as in the News, Business & Finance, Cars and Tech categories.
SPH Magazines scored three top placings with Men's Health (www.menshealth.com.sg), women's lifestyle network herworldPLUS
(www.herworldplus.com) and HardwareZone (www.hardwarezone.com) besting the competition in the Men's, Women's and Tech categories respectively.
In the News category, SPH took two out of the three placings – AsiaOne (www.asiaone.com) was ranked first while The Straits Times' website (www.straitstimes.com) took third place.
Financial daily The Business Times' website (www.businesstimes.com.sg) was ranked advertisers' preferred website in the Business & Finance category.
Another category that SPH dominated was the Cars category – sgCarMart (www.sgcarmart.sg) took first placing while print magazine Torque's website (www.torque.sg) by SPH Magazines was placed second.
Property site STProperty (www.stproperty.sg) was ranked second in the Property category, while online luxury magazine Luxury Insider (www.luxury-insder.com) was ranked second in theLuxury category. Young Parents (www.youngparents.com.sg) came in third in the Parenting category.
Ms Tan Su-Lin, Deputy Head, Digital Division, SPH, said: “We are very happy with the results as this further cements our industry-leading position as the go-to digital network for both audiences and advertisers. Moving forward, SPH Digital will continue to innovate to stay on top of the pack in this digital race.”
Mr Loh Yew Seng, CEO of SPH Magazines, said: “The results again validate the success of SPH Magazines' transformation from a print publisher to a multi-platform solutions provider. We will continue our efforts to strengthen the platforms to offer better value to both our readers and advertisers."
Results of SPH and SPH Magazines’ websites at the Digital Media of the Year survey
Attachments: Screen shots of websites that were ranked first in their respective categories
(for high-res images, please contact Adrian Cheong at firstname.lastname@example.org)
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
SPH has 19 titles licensed under the Newspaper Printing and Presses Act, of which nine are daily newspapers across four languages. On an average day, 2.81 million individuals or 68 per cent of people above 15 years old, read one of SPH's news publications, either on print or digital platform. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, SPH's suite of digital products includes online editions of newspapers and magazines, as well as mobile applications. Our online products enjoy 360 million page views with 23 million unique browsers every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy and SPH Razor. Besides print, SPH newspapers are also available on online, smartphone and tablet platforms.
In the radio business, SPH Radio Pte Ltd operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.
Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.
SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes in Asia-Pacific. SPH REIT is managed by SPH REIT Management Pte Ltd, which is a wholly-owned subsidiary of SPH.
The initial portfolio of SPH REIT comprises:
· Paragon, a premier upscale retail mall and medical suite/office property, well known for its upscale mall housing many luxury brands, located in the heart of Orchard Road; and
· The Clementi Mall, a mid-market suburban mall located in the centre of Clementi town, an established residential estate in the west of Singapore.
The Seletar Mall, located in Sengkang, is SPH's latest retail development which opened in November 2014. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.
For more information, please visit www.sph.com.sg