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SPH and StarHub sign Partnership MOU

Singapore, 7 March 2016 – Singapore Press Holdings (SPH) and StarHub have signed a Memorandum of Understanding (MOU) on 7 March. Under this MOU, the two companies will collaborate in areas of advertising sales, creation and carriage of content, data analytics and marketing.

The MOU was signed this morning by Chief Executive Officer of SPH, Mr Alan Chan and Chief Executive Officer of StarHub, Mr Tan Tong Hai. 

"This partnership with StarHub furthers our strategy to build an integrated, multi platform business to better serve the needs of our readers and advertisers," said Mr Chan. "Building on our past successes, this is a significant step in forging closer ties between the two companies. Together, I am confident that we can stay at the forefront of the evolving media landscape."

Mr Tan said: "This strategic partnership is a result of the shared vision between StarHub and SPH to drive greater benefits and a more integrated experience for our customers. We bring into this partnership our product offerings and experience in running the TV business, while SPH contributes its expertise in news and content production. In this way, customers can look forward to more localised content that is close to their hearts, across platforms. Businesses will also welcome our co-operation on the media sales front as it will give them more integrated advertising solutions to reach out to their target audiences more effectively.

“This is only the beginning. With continued in-depth exchanges of ideas and experiences going forward, we can leverage each other’s strengths to unlock new opportunities to grow our businesses and benefit consumers in Singapore together,” Mr Tan added.

As part of the MOU framework, SPH and StarHub are already planning several new initiatives. These include joint campaigns to benefit both SPH and StarHub customers and collaborations to bring richer content across each partner's media platforms.

Collaborations between SPH and StarHub date back over a decade. As early as 2003, they jointly launched the SARS Channel together with another media owner. In 2005, SPH was also a content partner for StarHub’s i-mode service. Since 2013, the two companies have been collaborating on the yearly Ge Tai Star Awards where SPH organises the awards and StarHub films and airs on its Hokkien channel. More recently, in August last year, the two companies collaborated for an eight-episode "Ministerial Coffee Talk", where SPH produced the talk show which was aired over StarHub TV.
Jointly Issued by:
Singapore Press Holdings Ltd 
Co. Regn. No. 198402868E 

Media Contacts

Chin Soo Fang 
Head Corporate Communications & CSR SPH 
DID: 6319 1216 

StarHub Ltd
Co. Regn. No. 199802208C
Caitlin Fua
Assistant Vice President
Corporate Communications StarHub
DID: 6825 5177

About Singapore Press Holdings (SPH)
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang.

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About StarHub
StarHub is Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a mobile network that provides 4G, 3G and 2G services. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans, as well as commercial and residential IPTV services.

Launched in 2000, StarHub has become one of Singapore' most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.