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Launch of “World of Colours – Sweet Memories” – a colouring book with a strong local flavour to encourage senior citizens to stay actively engaged through colouring activity

-Two hundred senior citizens will come together at the book launch to participate in a mass colouring activity

Singapore, 14 March 2016 --- The Chinese Media Group of Singapore Press Holdings (SPH) partners People’s Association (PA) to launch a colouring book “World of Colours – Sweet Memories”, on Tuesday, 15 March 2016, with the aim to encourage senior citizens to stay actively engaged and improve their cognitive and motor skills through colouring activity. This book project is an initiative by the PA WeCare PALs – SPH. Comprising corporate and community partners, the WeCare PALs aim to create a caring society in Singapore, working hand in hand with PA and its grassroots networks. 

Colouring is an activity usually associated with children. However, it can also be enjoyable and beneficial to senior citizens as colouring is known to be therapeutic and helps to relax the mind. Not only that, colouring can also help the senior citizens to de-stress and give them a sense of accomplishment. 

With the support from Bukit Gombak Active Ageing Committee, the book will be launched at the link building at Blk 388A Bukit Batok West Ave 5, by Mr Gan Kim Yong, Minister for Health and Adviser to Chua Chu Kang GRC Grassroots Organisations (GROs). Ms Low Yen Ling, Adviser to Bukit Gombak GROs, will be the host. 

This collaboration complements the PA Wellness Programme which engages seniors to stay physically, socially and mentally active. The colouring book allows seniors to express their creativity, but more importantly, to stay socially connected when they do it together with family and neighbours/friends. 

Mr Ang Hak Seng, BBM, Chief Executive Director of People’s Association said: “PA is happy to partner SPH to support senior citizens in ageing actively. As they add colour to their pictures, they also add colour to their years. It is a simple and accessible activity that, like many of the initiatives under the PA Wellness Programme umbrella, helps our senior citizens stay physically, socially and mentally active.” 

At the launch, participants will get to revisit their childhood through the fun of colouring. Art pieces which are judged the Most Colourful and Most Neat Colouring will stand a chance to be awarded with prizes. Besides bringing home their own art piece, all senior citizens can also bring home a copy of the colouring book. Minister Gan Kim Yong and Adviser Low Yen Ling will join the senior citizens in the colouring activity. 

"World of Colours - Sweet Memories" centres on the theme of “memories” with a strong local flavour which our senior citizens can relate to, allowing them to add colours to pages of beautiful illustrations of food, flowers, trees, animals, birds, and also images of yester-year like the Malay kampong, iconic buildings and other sceneries of Singapore. 

Mr Seow Choke Meng, Business Consultant of SPH's Chinese Media Group, said: "As colouring is now a popular activity, the colouring book is a timely community project to actively engage our senior citizens and to help promote a healthy lifestyle. The theme of 'memories' with a local flavour will appeal to this targeted group." 

The 100-page colouring book, which retails at $12 each, comes with a box of 12 colour pencils. The book will be available at all major bookstores and newsstands after the launch. Nett sales proceeds of the book will be used to organise activities to promote the mental wellness of our senior citizens and pioneer generation.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Liew Hui Furn (Ms)
Assistant Director (Partnership)
Membership & Community Partnership Division
People’s Association
Tel: 6238 2257

Shirleen Koh (Ms)
Constituency Director 
Bukit Gombak Constituency Office
Tel: 6515 0075

Francis Mah (Mr)
Senior Manager
Corporate Communications & CSR Division
Singapore Press Holdings
DID: 6319 1028


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

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About People’s Association

The People’s Association (PA) is a statutory board established on 1 July 1960 to promote racial harmony and social cohesion, and to act as a bridge between the Government and the people. We offer a wide range of community programmes and volunteering opportunities for Singaporeans from all walks of life.  Our network includes more than 1,800 grassroots organisations (GROs), over 100 Community Clubs, five Community Development Councils, National Community Leadership Institute and Water-Venture. More information at

About WeCare PALs

Comprising corporate and community partners, the WeCare PALs aim to create a caring society in Singapore, working hand in hand with the People’s Association and its grassroots networks.  Through the avenue of any cause-driven programme, WeCare PALs hopes to enable our corporate and community partners, also known as WeCare PALs, to join and play a meaningful role in helping the underprivileged, disadvantaged and/or the disabled citizens and deepening the connection with the community.