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Play, Create and Live to Shape the Mall of the Future with #BeyondIT

Singapore, 15 April 2016 – Jointly organised by The Straits Times and Capitaland, #BeyondIT is a digital platform that invites Singaporeans to shape the mall of the future – to vision how it would be like to ‘Play.Create.Live’ in an integrated space right in the heart of the bustling Civic and Cultural District. The public can share their ideas under three broad categories of Play, Create and Live via from 15 April till 31 May 2016.

Submissions can be in the form of original images, videos and/or text. Participants stand to win attractive weekly and grand prizes in the form of STAR$®, which can be exchanged for CapitaVouchers for spending at over 2,000 participating stores in 18 operational CapitaLand malls throughout Singapore.

Participants whose entries are selected can look forward to seeing their ideas translated into large-scale graffiti artwork that will adorn the hoarding of the new integrated development. Homegrown graffiti artist Ceno2 will be at Funan DigitaLife Mall on 25 June 2016 to complete a graffiti wall mural that incorporates the shortlisted ideas submitted by participants. Shoppers can take photos with the wall mural, get them printed instantly and have Ceno2 tag on the customised photo sleeves.

The top five ideas per week selected by a judging panel will win 50,000 STAR$® (worth S$50 CapitaVouchers) each. This is based on ideas received from the first day (midnight) to the last day (before midnight) of the following qualifying period:

· Week 1: 15 April – 24 April 2016
· Week 2: 25 April – 1 May 2016
· Week 3: 2 May – 8 May 2016
· Week 4: 9 May – 15 May 2016
· Week 5: 16 May – 22 May 2016
· Week 6: 23 May– 31 May 2016

Each participant is eligible to win up to a maximum of two weekly prizes throughout the campaign.

Grand Prizes: 8 June to 21 June 2016

The top 30 entries shortlisted will go through a second round of judging where the top three entries will be selected. The public will also be invited to vote for their favourite submission and the idea with the most likes will win the Voters’ Choice Prize.

· 1st prize: 1,000,000 STAR$® (worth S$1,000 CapitaVouchers)
· 2nd prize: 500,000 STAR$® (worth S$500 CapitaVouchers)
· 3rd prize: 300,000 STAR$® (worth S$300 CapitaVouchers)
· Voters' Choice Prize : The idea in the Top 30 with the most 'Likes' will win 200,000 STAR$® (worth S$200 CapitaVouchers)

The Grand Prize and Voter’s Choice winners of #BeyondIT will be announced at a by-invitation only Thank You Party organised by Funan DigitaLife Mall for their tenants and loyal shoppers.

Co. Regn. No. 198402868E

For more information, please contact:

Angelia Tay
Manager, Marketing & Communications
Singapore Press Holdings Limited
DID: +65 6319 1516


Athena Kang
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1225


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZbBz Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising through its digital out-of-home platform SPHMBO.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.
SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region.


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

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