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SPH Digital ramps up content marketing offerings with relaunch of BrandInsider

Thursday, May 5 2016 - It’s been almost two successful years since SPH Digital first set up Content Studio, providing a content marketing solution for local advertisers to reach out to new audiences, and it’s high time for a makeover.
Content Studio will be renamed after its hero product, BrandInsider - a nod to its popularity with industry insiders.  

BrandInsider is a content hub that allows brands to create and cultivate their own brand voice on SPH’s well-respected platforms such as The Straits Times Online, AsiaOne, The Business Times and Lianhe Zaobao. 

Since 2014, it has had more than 60 brand initiatives under its belt. These include Audi Singapore, Manulife, SIA and Delta Air Lines. 

Not satisfied to rest on past laurels, BrandInsider will also be going through a makeover to better reflect its upcoming offerings. 
To kick things off, the team has seen a 100% growth in headcount, with staff who bring well-rounded expertise in content marketing to the table, backed by more than 10 years of editorial experience that includes journalism, design and video to provide a more insightful approach to content marketing and storytelling for the local and regional market.
Armed with an intimate knowledge of local readers, the team continues to embark on projects that showcase the best of content marketing. In a nutshell, it is through the use of storytelling, impactful visuals, and powerful video to create memorable moments of inspiration for audiences. 

In addition, the team can tap onto inside resources to provide analytics on audience targeting while riding on SPH’s Digital’s vast reach for a more effective and well-rounded marketing campaign.
Ms Cynthia Loh, Editor of BrandInsider, said: “As SPH Digital's content marketing vehicle, BrandInsider combines the finest in SPH's heritage of credible journalism, and the best practices of content marketing to innovate and create impactful native content that allows advertisers to amplify their brand message.”
To mark these changes, BrandInsider is also taking this opportunity to offer a refreshed masthead.

With the first of these changes, BrandInsider aims to excite and inspire industry leaders. Watch this space as we announce more details in time to come.
Meanwhile, click here to see our partner campaigns, or contact us for content marketing opportunities with BrandInsider at
Like our Facebook page, BrandInsider, and follow us on Twitter (@SPH_BI) to get our latest updates, or clickhere to see some of the campaigns we have done!

For media or marketing queries, please contact our marketing & communications manager, Ms Ellen Joy Anastacio at DID: 6319 5104 or email:
Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Ellen Joy Anastacio
Manager, Marketing & Communications, Digital Division
Singapore Press Holdings Limited
DID: 6319 5104


Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
6319 1226