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First ever Stroller Park and flash mob dance at Baby Baby this weekend

Singapore, 7 June 2016 – This weekend’s Baby Baby will feature new and exciting elements that will deliver an all-new experience to expecting and new parents. The largest since 2011, visitors can expect great discounts and offerings from over 500 participating brands and more than 500 star buys. 

This year's Baby Baby celebrates two firsts: Presenting an all-new Stroller Park experience for the first time ever in Singapore and witnessing a Babywearing Flash Mob Dance Performance never seen before at any other fairs. There will also be trade-in promotions for milk bottles, bi-hourly lucky draws, goodie bag giveaways and more.  

Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH), Baby Baby will take place from Friday to Sunday (10-12 June11am-9pm (Friday and Saturday) and 11am-8pm(Sunday) at Singapore Expo, Hall 3 for three days only. 

For the first time in Singapore, and for three days only, parents and parents-to-be can test drive a wide range of strollers across terrains such as grass, gravel, ramps and concrete right at the entrance of the Hall to Baby Baby. 

More than 30 different stroller models from popular and much-loved brands such as Quinny, MINI by EasyWalker, Cybex, Capella, Britax, Aprica, Combi, Bonbijou, Inglesina to name a few, will be available for trial.

Alongside the Stroller Park, there will also be a Car Safety for Babies and Children demo area and a display area for Bottles & Feeding Products. 

The first of its kind at baby fairs, the flash mob dance performance will take place on Sunday, 12 June at Baby Baby, 4pm sharp. Organised by a group of mummies, the objective is to raise awareness of safe ways of wearing our babies in ergonomic baby carriers.  

A total of 30 pairs of mummies and babies will come together to perform this dance that has been inspired by similar activities overseas such as Philippines and Spain. The group is in no way affiliated to any organisation. The cause stems purely from the group's passion for babywearing and dancing. 

Back by popular demand, Baby Baby will once again host a mass photoshoot for Tula, a popular carrier brand on Saturday 11 June. More than 50 pairs of mummies, daddies and even grandparents with their babies attended the photoshoot when it was hosted during the last Baby Baby in November. 

This year, a larger group is expected to turn up for the photoshoot. The Tula community has been invited for registration at 5.30pm on 11 Jun. The photoshoot will start at 6pm and will be followed by a lucky draw. 

For the first time too, exciting exhibitors and brands such as Jujube, Koopers, Concord, Aveeno, Luvable Friends, Cloud b, LennyLamb and more will be joining the fair! 

Parents can also stock up on milk powder and diapers from MamyPoko, Huggies, Pampers, Gain IQ, Friso, Enfagrow, Nestle NAN, Similac and more. Baby Baby will also offer essentials from popular brands such as Philips Avent, Chicco, Capella, Medela, Leapfrog, Fisher-Price and Little Tikes to name a few. 

With over 500 brands, consumers will be spoilt for choice as they shop for the latest products and services ranging from nursing and feeding essentials, toiletries, bedding accessories, strollers, baby apparel, food, toys to health and wellness items catering to the needs of expectant and new mothers. 

Baby Baby will offer new products at the fair as well. Parents can expect to be among the first to get their hands on these sought after items! 

With over 500 star buys and massive discounts, Baby Baby certainly has the best deals under one roof! 

An event for new and expecting parents, Baby Baby is a one-stop shop for necessities such as breastpumps, bottles and more. Not forgetting, treats for the Mummies such as prenatal massage packages. 

An e-copy of Baby Baby Shopping Guide is available here:

*Any brand is accepted. All trade in bottles must be complete with bottle, screw cap and teat. 1 to 1 trade in. Terms and conditions apply.

- All 5phases and Simba Milk Bottles - Trade in your old bottle and enjoy 30% discount (U.P. 20% discount) 
- Farlin Milk Bottles - Trade in your old bottle and get a New Farlin Silky Bottle at $5/each (U.P. $14.90)
- Avent Bottles - Details TBC 

Win up to $15,000 in our Baby Baby Bi-hourly Lucky Draw happening at 1pm3pm5pm and 7pm daily at the lucky draw counter! Stand to win $250 Baby Baby Cash Vouchers that can be used at any booth, 2D1N Stay at Furama RiverFront Hotel, Panasonic Home Monitor System, strollers and more! There will also be Spin & Win activities across the three days. 

Be the first 1,000 visitors daily and redeem a free Baby Baby goodie bag worth more than $30. Goodie bags are to be redeemed at the redemption counter at 11am daily.

Each goodie bag contains:
● Magicforest Maracas Toy
● Gerber Washcloth
● Shears Organic Triangle Bib
● Combi Wet Wipes
● Fotohub FREE 8R Prints Voucher
● GOO.N Diaper Newborn Size Sample 
● PURELL Sanitizing Hand Wipes (Pack of 3)
● Karihome Growing-Up Milk Sachets

Visit / for more information.
An e-copy of Baby Baby Shopping Guide is available here: 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Eric Ng (Mr)
Head, Marketing (Consumer Events) 
Sphere Exhibits Pte Ltd
DID: (65) 6319 1581

Chua Pei Ling (Ms)
Executive, Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1895

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and two student publications IN and Little Red Dot. It also consists of Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index, in partnership with the Singapore Exchange and FTSE Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3. 

The Chinese Media group publishes three Chinese newspapers - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; the digital editions of Lianhe Zaobao and Lianhe Wanbao, four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit