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Shape Run's eleventh edition a huge success

Singapore, 24 July 2016 – The eleventh edition of Shape Run, Singapore’s first competitive women’s run, concluded successfully this morning at the Bayfront Event Space. 

The very first race event held at this location, the new starting and finishing points gave participants the opportunity to enjoy the view of Singapore’s picturesque city skyline and iconic attractions, such as Merlion Park, the Singapore Flyer and Gardens by the Bay, as they ran. 

This year’s run saw a turnout of over 9,500 participants across four categories – 5km, 10km, 15km, and a novel 1.8km Family Fun Run, where women could sign up with their husbands and children. Shape Run is the only women’s run with a 15km category to prepare runners for the next challenge of a half or full marathon.

Another first for this year's Shape Run is the charity component of donning on pink capes for charity. When registering for the race, participants had the option to purchase a pink cape for $7. All proceeds went to Life Community Services Society, which supports disadvantaged children. 

The champions of the 15km, 10km and 5km races won cash prizes of $300, $200 and $100 respectively, as well as products and services from sponsors. Other participants didn’t go home empty handed either – everyone received a Finisher’s Medal and other awesome items in an impressive race pack worth over $400, collected at the Shape Run Carnival two weeks ago. 

After the run, participants stayed on to enjoy the fringe activities at the race site. There was plenty to see and do as sponsors offered sampling opportunities of their products and services. Various lucky draws, fun games and a 45-minute post-run workout were held too. The 20 finalists from The New Paper New Face modelling competition also made their first public appearance, giving everyone a chance to get to know them better.  

“Running is an exercise enjoyed by women of all ages and backgrounds. Year after year, Shape Run has become bigger and better to cater to the growing pool of female runners in Singapore. The magazine encourages a healthy and active lifestyle, and by organising large-scale fitness events like Shape Run, we give many women something to work towards and look forward to every year,” said Zarelda Marie Goh, Editor of Shape, SPH Magazines.

Diane Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Shape Run appeals to a high number of women in Singapore because its range of race categories caters to beginners and seasoned runners alike. We are proud that women runners in Singapore continue to mark the run in their calendars every year for over a decade now. We are also thankful to our partners for their unwavering support over the last 11 years. Without them, we wouldn't be able to offer runners the race pack with most awesome goodies in town!”

First introduced in 2006 to inspire women to lead a healthier and more active lifestyle, Shape Run is organised by Shape Singapore, a women’s health and wellness magazine licensed under Meredith Corporation and published by SPH Magazines Pte Ltd. 

Shape Run 2016 was brought to you by:

Organiser SPH Magazines
Presenter Duo Rewards (Tan Chong International)
Co-Presenters Skechers
Official Compression Wear 2XU
Official Fitness Equipment Aibi
Official Wellness & Weight Management Cheryl W Wellness & Weight Management
Official Isotonic Drink H-TWO-O (YHS)
Venue Sponsor Raffles City
Official Pain Relief Patch Salonpas
Official Facewash Senka
Official Sanitary Napkin Sofy
Official Fitness Partner True Fitness
Official Hair Care Tsubaki

Attached images: 

For more images, please download here: 

Co. Regn No.: 196900476M

For more information, please contact:

Caron Chan 

Sales & Marketing
SPH Magazines Pte Ltd
DID: 6319 5814


Siti Raudhah Matyasir
SPH Magazines Pte Ltd
DID: 6319 3059


Chua Pei Ling 
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID: 6319 1895


Shape Singapore 

Licensed from American Media Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 15 editions worldwide and a readership of 40,000 (Nielsen Media Index 2015, online analytics and publisher’s estimates) in Singapore alone. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise and health, to invaluable tips on living life to the fullest. This leading active lifestyle guide for women in Singapore motivates and inspires them to embrace a desirable lifestyle – shaping their looks and their lives. Shape also has an edition in Malaysia, which is published by an SPH Magazines subsidiary company.

Visit for more information.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as, and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.