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Ministry of Education's ad campaign wins Grand Prix at SPH iink Awards 2016

  • BBH also named as iink Creative Agency of the Year for the second time
  • OMD wins Media Agency of the Year for the fourth time

Singapore, 29 July 2016 – 
The results of the SPH iink Awards 2016, organised by Singapore Press Holdings (SPH), were announced at the SPH iink Awards Celebration Night tonight at The Ritz Carlton, Millenia Singapore before a crowd of more than 300 guests from the advertising industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements. 

The SPH iink Awards, now into its twelfth edition, is one of Singapore’s biggest advertising awards celebrating the best works from the advertising industry. This year's Awards, with the theme "Your Name in Lights", was a great success which saw 58 finalists submitting 440 entries across 11 categories*. 

The evening's big winner was a campaign by 
Up & Up for their client Ministry of Education. The campaign, entitled "Best Teacher / MOE Scholarship", won Gold in thePrint Classified/Recruitment/Notice category. 

The campaign also won the much coveted Grand Prix award, which saw Up & Up bagging a cash prize of $8,000. 

Points were allocated to the winners and finalists of each category. The entry that scored the highest number of points
 from the judges was awarded The Grand Prix, while the highest scoring creative and media agency across all categories were crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, respectively.

BBH won the title of iink Creative Agency Of The Year, while OMD Singapore was named iink Media Agency Of The Year. BBH had previously won the Creative Agency of the Year award last year and in 2012, while OMD Singapore has won the iink Media Agency Of The Year each year since 2013.

The ten main award categories* this year were:

A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B:   Digital
C1: Radio Commercial
C2: Radio Campaign
D:   Out-of-Home
E: Integrated - SPH IS ON Campaign

*There were 11 award categories overall including Readers' Choice Award. 

The winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH's flagship newspapers – The Straits Times or Lianhe Zaobao. This year, the winners of the SPH iink Awards 2016 will be recognised for the roles they played in championing the ideas that resulted in their award-winning campaigns. They will be profiled in full page full colour advertisements following their wins.

The winning advertiser from Category B (Digital) will receive $30,000 worth of media credits. The two winning advertisers from Categories C1 (Radio Commercial) and C2 (Radio Campaign) will each receive $10,000 worth of airtime. The winning advertiser for Category D (Out-of-Home) will receive $35,000 worth of digital airtime. All top winners will also be given the limelight and featured in the respective category's platform.

Readers' Choice Award

In addition to the winners of the ten award categories, the winner of the Readers' Choice Award was also announced during the awards presentation. 
"Mousetrap" by Monetary Authority of Singapore won over the hearts of readers and took home the award. 

Ms Elsie Chua, Executive Vice-President and Head, Marketing Division at SPH, said: "Every year, Singapore's creative talents toil hard to produce quality advertisements for their clients. As Asia's leading media company, we feel the need to recognise and reward these deserving talents, and the SPH iink Awards is the perfect platform for that. We hope this recognition will spur our creative talents to constantly break boundaries and scale new heights."

The Awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 16 May 2015 to 15 May 2016. Registration for SPH iink Awards opened on 20 April 2016 and closed on 22 May 2016.

More information can be found at


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Deror Wong (Mr)
Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings Limited
DID: 6319 1226 

Vanni Cheong (Ms)
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1553

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group (EMTM) comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian, My Paper (English section) and their respective student publications
. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; and the two English stations of SPH Radio - Kiss92 and ONE FM 91.3.

The Chinese Media group (CMG) publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, ZBBZ Newsgazine and My Paper (Chinese section). It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly. 

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.8 million* individuals or 68 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. (* Nielsen Media Index 2015, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classified

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classified business has a number of leading online classified sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit