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Lianhe Zaobao organises "Rediscovery" mass singing event to engage readers

Singapore, 7 September 2016 --- In conjunction with the recent revamp of Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH) will be organising a reader's engagement event on 10 September at Marina Barrage. 

Entitled "Rediscovery" (“找回那感觉”唱游日), the free admission event will offer games, food and performances from 1pm to 10pm. The highlight of the event will be a mass singing session, where local singers will lead a 5,000 strong audience to sing  Xinyao compositions, providing readers an opportunity to walk down memory lane and sing along to their favourite Xinyao songs which they grew up listening to. The song list will also include classic pop songs made popular by local singers.

Local performers, including Xinyao veteran Liang Wern Fook (梁文福), together with Chen Weilian (陈伟联), Tay Kewei (郑可为), Alfred Sim (沈志豪) and Huang Jinglun (黄靖伦), will take to the stage at about 7pm to entertain audiences with a string of over 20 Xingyao songs. About 5,000 people are expected to sing along with them. 

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "Readers are the main focus for Lianhe Zaobao's revamp in July. We hope that they could rediscover the joy of reading newspaper and rekindle their interest in the Chinese language. With our readers in mind, we decided to organise a large-scale engagement event to thank them for their years of supporting Lianhe Zaobao."

Readers can take part in "retro games" such as "Chapteh" or top spinning to relive their childhood memories. Those who enjoy singing can take part in a karaoke singing competition to win some prizes. In the afternoon, local singers Freshmen (插班生) and Sugi Pan (潘嗣敬) will entertain the crowd with pop tunes. There will be food stalls selling local delights and UFM100.3 deejays will provide live broadcast and engage listeners on site.

The organiser has also prepared 1,000 picnic mats and goodie bags for Lianhe Zaobao subscribers who have pre-registered for the event. There will be a grand lucky draw to pick a lucky reader to drive home a Hyundai car sponsored by Komoco Motors. 

In addition, Lianhe Zaobao will also give out 4,000 goodie bags for members of the public who are attending the event on a first-come-first-served basis. Collection of goodie bags will end at 7pm

"With food, games and lucky draw, there will be something for every reader to enjoy at our upcoming event. Most importantly, they can also join in our mass singing session which we hope to attract 5,000 people," added Mr Goh. 

"Rediscovery" is organised by Lianhe Zaobao, with UFM100.3 as the official radio station and as the official online media. The event is supported by Marina Barrage and sponsored by BreadTalk, Fei Siong Food Management, Qingjian Realty, Citigems and Komoco Motors. 

Please see attached media release in Chinese. 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For media queries, please contact: 

Ms Chee Li Foong
Assistant Vice President
Cultural Industry Promotion
cum Special Projects Editor
Chinese Media Group
SIngapore Press Holdings
Tel: 6319 1411

Mr Francis Mah
Senior Manager
Corporate Communications & CSR 
Singapore Press Holdings
DID: 6319 1028

About Lianhe Zaobao 

Lianhe Zaobao, the Chinese flagship newspaper published by Singapore Press Holdings, is the largest-circulating Chinese newspaper in Singapore. Widely recognised in Southeast Asia for its superior quality as a responsible, objective, fair and credible newspaper, it also enjoys a good reputation and considerable influence in the global Chinese communities. It's 200-strong editorial team, including correspondents based in major cities such as Beijing, Shanghai, Guangzhou, Chongqing, Hong Kong, Taipei and Tokyo, keeps Singaporeans informed of major developments in the region., the online edition of Zaobao, has grown rapidly in popularity since its launch in 1995. It now draws over 4 million daily pageviews and attracts a monthly readership of 10 million. 

About Singapore Press Holdings (SPH)

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media.

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

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