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Carnivalesque Fashion at Paragon

Singapore, 22 September 2016 – Stir up the status quo and experiment with an exciting mix of fun, edgy, chic and sophisticated styles at Paragon’s inaugural Fashion Campaign – Carnivalesque Fashion. From 23 September to 16 October, enjoy special shoppers’ privileges, weekend activities and a mall party! 

Shopping Highlights

Citibank Exclusives (23 September – 16 October 2016)
· Charge a minimum of $4001 in a single receipt to receive $40 SPH Malls voucher
· Charge a minimum of $1,8002  (Maximum 3 same-day receipts) to receive a Moschino Umbrella. 

Shopping Privileges for all Shoppers (23 September – 16 October 2016)
· Receive $50 SPH Malls voucher with a minimum spend of $6003 (Maximum 3 same-day receipts).

1. Limited to the first 1000 Citibank cardmembers on a first-come, first-served basis, while stocks last.
2. Limited to the first 150 Citibank cardmembers on a first-come, first-served basis, while stocks last.
3. Limited to the first 300 shoppers on a first-come, first-served basis, while stocks last.

Other terms and conditions apply.

Please refer to ANNEX A for all exclusive tenants' promotions from 23 Sep to 16 Oct 2016.  

Carnivalesque Fashion Launch Party (23 September 2016, 6pm – 10pm)
Apart from exclusive deals from more than 30 international brands, join in the exciting programmes and privileges at the Carnivalesque Fashion Launch party, happening on 23 September from 6pm – 10pm. Catch Kiss92 DJ Maddy at the party where she hops from store to store to introduce the latest fashion collections too.

· The Greatest Show – VM Display at Level 1 Main Atrium

Anchoring the campaign is the curated fashion display at level 1 and entrance pillar clads. Adding a twist to the VM Display, various mannequin displays will be placed at strategic locations around the mall from level 2 to draw shoppers’ attention and create awareness for tenants' offerings.
· Music performance by Vannessa BarkerImmerse in the voice of local singer Vannessa Barker from 6pm to 7pm as she belts out her own rendition of pop songs.
· Raffles Design Institute Graduate DemonstrationCatch local designer Chiang XiaoJun from Pleatation in an exclusive demonstration of her signature pleating technics at the Level 1 Main Atrium.  
· Strike a pose at the Gif-BoothCreate interesting gifs and share it on your social media platforms with the hashtag #paragonfashion16 by16 Oct. 5 lucky participants stand to win $100 SPH Malls vouchers.    
· Linkway Lounge on Levels 2 & 3 An area specially reserved for shoppers to take a break from shopping, enjoy light bites and sip champagnes, wines and more.

An exclusive Citibank special

· Shoppers can redeem $50 SPH Malls voucher (instead of $40) with a minimum of $400* charged in a single transaction to their Citibank card. 
*Limited to the first 150 shoppers, on a first-come-first-served basis, while stocks last. Only valid on 23 Sep 2016, from 6pm to 10pm.  

Please refer to ANNEX B for all exclusive tenants promotions on 23 Sep, 6pm to 10pm

Weekend Activities (24 September – 16 October 2016)

The fun continues at Paragon with activities running till 16 October 2016

· From 24 to 25 September (12pm – 5pm), strike a pose at the Gif-Booth on Level 1 Main Atrium and create interesting gifs to share on your social media platforms with the hashtag #paragonfashion16. Shoppers can also take a break from shopping at the Linkway Lounge on Levels 2 &3 – an area specially reserved for shoppers to enjoy light bites, sip champagne, wine and more! 

· Catch demonstrations by Raffles Design Institute Graduate students at Level 1 Main Atrium:
o Sat – Sun,  24 & 25 September (12pm – 5pm)
The Art of Pleating Demonstration by Chiang Xiaojun from Pleatation
o Sat –Sun, 1 & 2 October (12pm – 5pm)
Garment and Body Relations: Illustration Demonstration by Iven Teh from Untitled & Mita Andriani from VMA
o Sat 8 October (12pm – 5pm) and Sun 9 Oct (12pm – 3pm)
Creating Fashion Accessories through 3D Printing Demonstration by Erin Loh from Prodigal Son
o Sat – Sun 15 & 16 Oct (12pm – 5pm)
The Art of Beading Demonstration by Sheila Agatha Wijaya from SEAN & SHEILA
· On 1, 8 & 15 October, watch out for the Mobsta Activitation on Saturdays (12pm – 5pm) and strike a pose when you catch the roving Mobsta! Get your very own print-out and also share your post on social media platforms with the hashtag #Paragonfashion16 by 16 October. 5 lucky participants stand to win $100 SPH Malls voucher.    

New Brands at Paragon

Esprit (#03-29/32)
Opened early September

Esprit is an international fashion brand that creates inspiring collections for women, men and kids made with great attention to detail from premium materials. All of Esprit’s products demonstrate the Group’s commitment to make the customer “feel good to look good”. The brand reflects a positive and caring attitude towards life that embraces community, family and friends – in that casual, laid-back California style. The Esprit style.Rip Curl (#03-33/34)  
Opened early September 

The Ultimate Surfing Company with a variety of highly innovative clothing, wetsuits, boardshorts, watches, mountainwear, footwear, eyewear, accessories, and other equipment for the range of board sports throughout more than 60 countries around the globe.

LIU JO (#02-49)
Opened mid-September

The new Liu Jo flagship store is now open. Create your own Italian contemporary style only in Paragon. For more information, please contact Lin Lin ( from Liu Jo. Attached:
· Images: Please download hi-res images here:
· Annexes A and B 

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E 

For media enquiries, please contact:

Hui Ming Chia

Executive, Marketing Communications
SPH Retail Property Management Services Pte Ltd

DID: 6830 3819

WanJun Wong
Assistant Manager, Marketing Communications
SPH Retail Property Management Services Pte Ltd

DID: 6830 3813

Chua Pei Ling
Executive, Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: 6319 1895 

About Paragon

With six levels of designer fashion and accessories boutiques, sports outlets, lifestyle shops for adults and children, restaurants and cafés, Paragon is the prominent shopping icon along Orchard Road, offering a holistic shopping experience for both tourists and locals. The shopping podium of Paragon is home to the biggest designer names in the international fashion scene such as Gucci, Salvatore Ferragamo, Prada, Tod’s, Miu Miu, Balenciaga, Givenchy, Moschino, Marni, Burberry, Ermenegildo Zegna, Mulberry, Loewe, Versace, Brunello Cucinelli, Cerruti 1881, Gieves & Hawkes and Kent & Curwen to name a few. Local favourite department stores Metro, Marks & Spencer and MUJI are also in the building, while Paragon Market Place by Cold Storage provides shoppers with a premium selection of fresh food choices. Renowned formal dining restaurants Imperial Treasure Super Peking Duck Restaurant and Crystal Jade Golden Palace, who was recently awarded Michelin One-Star, add to the Paragon experience with their choice of cuisine.

About SPH Retail Property Management Services Pte Ltd

SPH Retail Property Management Services Pte Ltd is the property manager of Paragon and The Clementi Mall. The two malls are owned by SPH REIT Management Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. 

SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH also has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. 

For more information, please visit