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Baby Baby 2016 back at Singapore Expo!

Singapore, 1 December 2016 – The year-end edition of Baby Baby 2016 is just around the corner! Whether you are a new parent or with a toddler in tow, there’s something for you at Baby Baby.

Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH), Baby Baby will take place this Friday to Sunday (2-4 Dec11am-9pm (Friday and Saturday) and 11am-8pm (Sunday) at Singapore Expo Hall 6 for three days only. 

Get ready for crowd favourites such as trade-in promotions for milk bottles, bi-hourly lucky draws, goodie bag giveaways and more! Parents and parents-to-be can sign up for talks at our Demo Stage – a first for Baby Baby – and hear from industry experts on parenting tips.

Over 500 Brands to shop
Get some Christmas shopping done at Baby Baby! With over 500 brands, consumers will be spoilt for choice as they shop for the latest products and services ranging from nursing and feeding essentials, toiletries, bedding accessories, strollers, baby apparel, food, toys to health and wellness items catering to the needs of expectant and new mothers. 

Making their debut at Baby Baby are brands such as SweeTooth, Tokidoki, Blackmores, Kalila Organics, Kippins and Young Living. Parents can expect to be one of the first to get their hands on these sought after items! 

Shop for essentials from popular brands such as Philips Avent, Spectra, Capella, Aveeno, Parklon, Lamaze and more or stock up on Milk Powder and Diapers from MamyPoko, Moony, Huggies, Pampers, GOO.N, Gain IQ, Friso, Enfagrow, Nestle NAN, Similac and more. Plus, enjoy FREE Home Delivery* with a minimum purchase of $300 in a single receipt! Cash and major credit cards accepted too.

*Home delivery is only applicable to Fairprice Xtra, Booth A22. Other T&Cs apply.

Attractive Star Buys
With over 500 star buys and massive discounts, Baby Baby certainly has the best deals under one roof! Shoppers can start shortlisting their Must Buy items and receive their own personalised wishlist printout at What's more, with a minimum spend of $30, shoppers will receive exclusive Baby Baby Christmas gift wrappers too! 

There are many more activities parents and parents-to-be can expect at Baby Baby 2016:

Bottles Trade-In 
Save more with our Bottle Trade-in promotions such Philips Avent Bottle Trade-in promotions of up to 40% off. Other brands include Medela, 5phases, Simba, Farlin and more!
*Any brand is accepted. All trade in bottles must be complete with bottle, screw cap and teat. 1 to 1 trade in. Terms and conditions apply.

Super Crazy Deals 
At 2pm daily, be the first in line for our Super Crazy Deals! We offer the lowest deals in Singapore on necessities such as breast pumps, car seats, carriers, bouncers and more! There are more than 2,000 items with lowest prices guaranteed, some as low as $5!

Demo Stage
Whether you’re a mummy, daddy or parent-to-be, there is always so much to learn and discover about raising a child in health and happiness. That’s why we have invited guest speakers and industry experts to our Demo Stage, daily from 1:30pm onwards.

Some topics that will be covered include:
All About Babywearing by Afifah, a certified Babywearing Consultant & Founder of CareRing Sling
 Infant Car Seat Installation by Elise Mawson, certified Child Passenger Safety Technician (Baby Car Seat Specialist)
Childbirth Odyssey by Kong Choon Yen, HypnoBirthing Childbirth Educator, Birth Doula and Infant Massage Instructor.
Be A 5-Star Safe Road User Today by Terry Tan from Automobile Association of Singapore (AAS)

Slots are still available, so register now! Limited seats available.

Fri, 2 Dec Slots:
Sat, 3 Dec Slots:
Sun, 4 Dec Slots:

Plus, be among the first 20 to register and you will stand to receive a limited edition Goodie Bag (worth over $10) when you attend the talk!

Stroller Park 
Our Stroller Park is making a comeback! You can test drive strollers on actual terrains before making a purchase. Expect brands such as Lucky Baby, Capella and more!

Bi-hourly Lucky Draws 
Win prizes worth up to $15,000 in our Bi-hourly Lucky Draw happening at 1pm3pm5pm and 7pm daily at the lucky draw counter! Stand to win fantastic prizes such as strollers, toys and even a staycation package.

Goodie Bags Giveaway
Be the first 1,000 visitors daily and redeem a FREE Baby Baby goodie bag worth more than $20! Goodie bags are to be redeemed at the redemption counter at 11am daily. Our goodie bag includes baby wipes, milk and diaper samples and more.

Download the Baby Baby shopping guide and start planning your wishlist! For additional savings, get your hands on Baby Baby e-discount vouchers here.

Click ‘+GOING’ to Baby Baby (Year-end Edition) here to get the latest updates, and register here to receive them directly in your inbox.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Jeslyn Wong (Ms)

Marketing Manager (Consumer Events) 
Sphere Exhibits Pte Ltd
DID: (65) 6319 1845

Chua Pei Ling (Ms)
Executive, Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: (65) 6319 1895

About Sphere Exhibits Pte Ltd

A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits’ events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


The English/Malay/Tamil Media group comprises the print and digital operations of The Straits Times, The Business Times, The New Paper, Berita Harian and their respective student publications. It also includes subsidiaries Tamil Murasu Ltd, which publishes Tamil Murasu and tabla!; book publishing arm Straits Times Press; SPH Data Services, which licenses the use of the Straits Times Index in partnership with the Singapore Exchange and FTSE-Russell Ltd; financial data company ShareInvestor; the two English stations of SPH Radio - Kiss92 and ONE FM 91.3 and SPH Golf (including SPH Pacom Ltd). 

The Chinese Media group publishes three Chinese newspapers in print and digital format - Lianhe Zaobao, Lianhe Wanbao and Shin Min Daily News; four student weeklies - zbCOMMA, Thumbs Up, Thumbs Up Junior and Thumbs Up Little Junior, and ZBBZ Newsgazine. It also operates SPH Radio's Chinese radio station, UFM100.3, and Focus Publishing, which produces a range of books and magazines including U-Weekly.

SPH's other new media initiatives include AsiaOne, Stomp, and SPH Razor. 

On an average day, 2.5 million* individuals or 59 per cent of people above 15 years old, read one of SPH's news publications in print copies or one of our digital platforms. 

(* Nielsen Media Index 2016, Monday-Sunday, read any SPH newspapers in print or digital format)

SPH Magazines, SPH's wholly-owned subsidiary, publishes and produces more than 100 magazine titles and has various online sites, like and in Singapore and the region, covering a broad range of interests from lifestyle to information technology. It has also invested in digital newsstand Magzter.

SPH also provides out-of-home (OOH) advertising options where it manages large format digital screens and static billboards at key locations in the Central Business District, Orchard Road, City Fringe as well as major heartland hubs.

SPH Buzz is a modern retail convenience chain with a network of stores around the island.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.


SPH REIT is a Singapore-based REIT established to invest in a portfolio of income-producing real estate primarily for retail purposes. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall in the centre of Clementi town.

The Seletar Mall, located in Sengkang, is SPH's latest retail development. This property is a potential asset to be injected into SPH REIT. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

Other Businesses

Online Classifieds

SPH’s online classifieds include the leading online marketplace for jobs (STJobs, FastJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds,Trezo), sgCarMart and StreetSine.

SPH's regional joint venture online classifieds business has a number of leading online classifieds sites in the region.

Events and Exhibitions

Sphere Exhibits, Sphere Conferences, Exhibits Inc and Bizlink Exhibition Services organise innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. 


SPH has a 22 per cent stake in preschool and enrichment provider MindChamps.

For more information, please visit