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SPH Magazines and Singapore Airlines launch revamped website

Singapore, 15 December 2016 – SPH Magazines Pte Ltd (SPH Magazines) today announced the launch of its revamped website for Singapore Airlines Limited (Singapore Airlines).

The travel website, themed “Your Singapore Airlines Travel Guide”, is a useful resource not just for Singapore Airlines passengers, but also avid travellers the world over who are in search of richer and more engaging travel experiences.

Developed and produced by SPH Magazines on behalf of Singapore Airlines, the revamped website is updated daily with fresh international travel lifestyle content. It also features news on Singapore Airlines’ routes, product launches as well as profile interviews of its cabin crew, including the famed iconic Singapore Girl. 

The collaborative effort by SPH Magazines and the Airline’s Marketing Communications department builds upon SilverKris’ rich travel lifestyle content, marrying it with direct access to Singapore Airlines’ products and services to impart an insider, inspirational perspective to the whole spectrum of the travel experience from trip planning tips all the way to helpful destination content.

With improved UX features, and a clean, contemporary interface, the website has been completely redesigned to be more visual, with new elements such as photo galleries and photo essays. Additionally, the revamped website allows users to plan their trips according to geographical destination or by interest genre. There are trip ideas for adventurers, couples and families, or even those in search of culture and beach destinations. 

A brand new inclusion is “Your SIA”, which essentially contains pertinent information on Singapore Airlines’ cabin crew, inflight services, events and fleet facts among others. A live instagram feed from Singapore Airlines’ social media channels keeps users updated on posts from aviation buffs and Singapore Airlines fans.

The website continues to engage readers with User Generated Content in the form of a community of SilverKris Explorers, who can share their travel photos and stories instantly, follow fellow Explorers and be selected to have their photos published in the print edition.

The revamped website, together with SilverKris’ print edition and an app, provides travellers around the world with multiple access points to top quality travel content and insider recommendations.

Mr Geoff Tan, Managing Director of SPH Magazines’ Luxury and Custom division, said: “The revamped website represents our continuing commitment to and collaboration with Singapore Airlines. We have a dedicated team behind the trio of products who are committed to making sure we put out the best content befitting a premium brand like Singapore Airlines.”

Co. Regn No.: 196900476M

For more information, please contact:
Dora Tay
Senior Editor, SilverKris / Custom Publishing
SPH Magazines Pte Ltd
DID: 6319 6328

Vanni Cheong
Assistant Manager 
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1553

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles in their respective categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines holds a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications,, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the needs and interests of readers and advertisers.

Visit for more information.