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SmartKids Asia goes to the heartlands in 2018

Singapore, 15 January 2018 – Into its sixth year, Asia’s largest educational kids’ fair SmartKids Asia partners with SAFRA (Singapore Armed Forces Recreation Association), bringing its popular theatrical segment, Storyland, to three SAFRA locations in the heartlands.


On 28 January, SmartKids Asia will introduce Storyland at its first stop of the heartland tour at SAFRA Jurong. This will be followed by one-day visit to SAFRA Toa Payoh and SAFRA Punggol on 4 and 10 March respectively.

SmartKids Asia’s heartland tour aims to provide educational entertainment for children and parents during the weekends. The tour will also feature businesses from education, enrichment services, children-centric brands and products.

Mandy Wong, Business Director, International, Sphere Exhibits, said: “We have attracted more than 60,000 visitors at SmartKids Asia 2017. This was made possible with new additions to the event such as Storyland that created an exciting platform for families to learn and play. We are excited to bring Storyland to the heartlands this year.”

In conjunction with World Water Day, Public Utilities Board (PUB) and SmartKids Asia will also present a colouring contest for children aged 4 to 9 years old. Contest participants will be entitled to a SmartKids Asia official goodie bag worth $50 and a chance to win prizes worth up to $500. 

Upon completion of its heartland tours, SmartKids Asia will hold its main event on 16-18 March at Singapore Expo Hall 6 where families can expect new attractions such as Sensory Art Trail – an imaginatively curated space to captivate the five senses, and Learning Pavilion – a dedicated area for children to learn from new and leading education and enrichment providers


Visitors can check out the full list of activities on SmartKids Asia online channels nearing the event. Education and industry partners who are keen to be a part of SmartKids Asia 2018, do contact Jeslyn Wong at

For more information on the latest updates and event highlights, visit or http://bit.lySKA2018.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Jeslyn Wong (Ms)
Head of Marketing 
Sphere Exhibits Pte Ltd
DID: (65) 6319 1845

Vanni Cheong (Ms)

Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings Ltd
DID: 6319 1553



About SmartKids Asia


Organised by Sphere Exhibits, SmartKids Asia was launched in Malaysia in 2002, followed by Singapore in 2012 and the Philippines in 2014. SmartKids Asia, Asia’s Largest Educational Kids’ Fair is a fun filled family event where parents and children can discover and experience educational stimulation. Combining Education, Health and Family Bonding activities, SmartKids Asia offers unparalleled opportunities to explore the potential of children through must-see demonstrations, family centric exhibits and product booths. It is an ideal platform for parents to explore and focus on building up blocks of a happy child as well as happy family relationship for a life-long impact.

About Sphere Exhibits Pte Ltd


A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele.


Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.


Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH also owns and operates The Seletar Mall.  It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.


It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 


SPH runs a regional events arm and a chain of Buzz retail outlets.  It also invested in the education business.

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