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SPH announces new Product Development & Branding Department

SINGAPORE, 9 November 2001 - Singapore Press Holdings wishes to announce a re-organisation of its new-media marketing, advertising & promotion and product branding activities.

A new Product Development & Branding Department will be formed under SPH’s Marketing Division. Mr James Heng, currently the Chief Operating Officer of SPH AsiaOne Ltd, will be transferred to SPH to head this new department as its Executive Vice President with effect from 12 November 2001. The department will bring together all the advertising, promotions & product branding functions that are currently spread out under different divisions and newsrooms. They include the Advertising & Promotions Department of Marketing Division, the Circulation Promotion function of Circulation Department, and the various newspaper branding and promotions activities currently being undertaken by individual newsrooms for their respective newspapers.

Bringing all these functions under a single department will enable the Group to develop a sharper focus in its product branding and promotion efforts, and to benefit from the economies of scale. Personal Infotainment Centre or PIC - a service that is now provided and managed by Prism will also come under the new department. As a result of this reorganisation, 3 employees of Prism will be retrenched with effect from 10 November 2001.

Issued by Singapore Press Holdings Ltd

For more information, please contact:

Mr Liew Kim Siong
Corporate Communications, SPH
Tel : 740 1216
Fax : 747 3835
Email :



Within SPH

Jan 2000 - Dec 2001
Chief Operating Officer
SPH AsiaOne Ltd (On secondment from Singapore Press Holdings Ltd)

- Responsible for business strategies, oversees revenue generation, business and operating processes, and branding and promotion.

Mar 1997 - Dec 1999
Director, Marketing
MobileOne (Asia) Pte Ltd, Singapore (On secondment from Singapore Press Holdings Ltd)

- Headed the Marketing Division to build a new ’mobile phone’ brand to compete effectively against incumbent

Mar 1987 - Feb 1997
General Manager, Classified Advertising
Singapore Press Holdings Ltd, Singapore

- Responsible for the Classified Advertising Department for all newspapers under the SPH Group.

Prior to SPH

Aug 1985 - Feb 1987
Marketing Services Manager
Inchcape Group, Singapore

Jul 1981 - Jul 1985
Divisional Manager
Ken-Air Services Group, Singapore

Oct 1977 - Jun 1981
Country Sales Manager
Avis Singapore

Jan 1975 - Sept 1977
Account Manager
Reed Stenhouse Leow, Singapore