Singapore, 9 March 2018 - Singapore Press Holdings (SPH) and Singapore Polytechnic (SP) today announced a collaboration between the SPH Content Lab and students taking SP's Diploma in Media and Communication (DMC).
With this tie-up, SPH's Content Lab and DMC students will co-create video content for millennials, by millennials. SPH Content Lab is the company's multimedia content marketing unit that offers advertisers creative content solutions across print, online and video.
The video series will also provide a new medium for SPH advertisers and agency clients to reach out to younger audiences in a fun and innovative way. This collaboration aims to tap into the young minds of tomorrow to create content for millennial audiences, specifically in the fashion and beauty space.
SPH and SP signed a Memorandum of Understanding (MOU) on the evening of Friday, 9 March 2018, during Holler, a SP media showcase.
The agreement was signed by Ms Elsie Chua, Chief Marketing Officer of SPH, and Ms Lim Lee Yee, Director of School of Communication, Arts & Social Sciences, SP.
Over the next year, DMC students will be mentored by content specialists from SPH Content Lab as they conceptualise and produce a series of videos spotlighting various fashion and lifestyle products and brands.
The videos produced under this agreement will be based on a concept proposed by second-year DMC students, who will be able to work in dedicated spaces situated in both SP and SPH.
Ms Chua said: "Working together with SP's young talents will allow SPH to further reinforce our robust content creation capabilities with insights and vibrant content that will resonate with the millennial audience. Not only will this bolster our product offerings in this niche to serve our advertisers better, this would also offer the students the unique opportunity to learn from our experienced multimedia journalists in a practical setting."
Ms Lim said: "This collaboration will give our students real-world experience in the areas of digital content creation and content marketing, and make them more employable. Additionally, support from SPH, in the form of mentorship and book prizes, will go a long way in shaping the future generation of media practitioners. We look forward to collaborating on more projects with SPH in the future."
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About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.
It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
About Singapore Polytechnic (www.sp.edu.sg)
Established in 1954, Singapore Polytechnic (SP) is Singapore’s first polytechnic. It has 10 schools that offer 46 full-time courses for close to 16,000 students. SP adopts a proven creative teaching and learning framework and offers students a holistic, authentic and industry-relevant curriculum, innovative and vibrant learning spaces, and enriching overseas programmes.
The Polytechnic is committed to producing competent and versatile graduates who are also imbued with sound values, so that they can be work ready, life ready and world-ready. SP has more than 195,000 graduates and among them are successful entrepreneurs, top executives in multi-national and public-listed corporations, and well-known professionals across various industries and leaders in government.
SP clinched the inaugural ASEAN People’s Award in 2015 for its contributions toward the region’s community-building efforts. SP is also the first polytechnic to be awarded the President’s Award for the Environment in 2010 and the President's Social Service Award in 2011.
Follow SP on Facebook at http://www.facebook.com/singaporepolytechnic and Twitter and Instagram at @singaporepoly.