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SmartKids Asia 2018 focuses on language and learning for young learners

Singapore, 15 March 2018 - The region’s largest educational event SmartKids Asia returns this March school holidays from 16 to 18 March at Singapore Expo, Hall 6. It is a free-to-attend event for parents and children as well as caregivers, educators and anyone working with young learners between two and 12 years old.


Over three days of fun, hands-on and interactive activities, SmartKids Asia brings together exhibitors, partners and content providers that help young learners develop competencies that are in line with Ministry of Education’s (MOE) Framework for 21st Century Competencies and Student Outcomes.


Refreshed focus wins over education partners & enrichment providers


SmartKids Asia’s move to refresh its focus on language and learning in the 21st century for young learners has won over returning and first-time exhibitors at the event this year.  


Qiren Organisation, an authorised representative of leading life insurance agency AIA Singapore, returns for the second year running as Presenting Sponsor of the event and is located at booth D27. The organisation aims to reach out to people with financial planning needs and aspire to be the preferred insurer for family and children.


The Official Learning Partner Marshall Cavendish Education, located at booth D09, is the leading K-12 educational solutions provider in over 60 countries and uses a blend of research-driven approaches and innovative technology to enrich students’ learning and teachers’ professional development.


DaVinci Labs participating for the first time is located at Booth C01. The provider equips students aged 9 to 15 with the Computational Thinking foundation to succeed in the algorithmic economy. By learning to code, DaVinci students develop a deeper understanding of traditional school subjects such as science and mathematics. They become better equipped with test-taking, problem solving and collaborating.


Also a first-timer at SmartKids Asia, YANG GUANG Chinese Enrichment Centre is located at B25 within The Learning Pavilion. The centre supports children in building character through values and helps foster confidence in speaking and writing Chinese. As the first value-based enrichment centre in Singapore, it focuses on developing future-ready children and offers highly-interactive Chinese Composition Writing and Enrichment Classes to help children master the language.


Challenge Island, located at B27 within The Learning Pavilion, is also making a debut at the event. The programme is developed in the US and is a fast-growing international enrichment programme that combines growth mindset development with S.T.E.A.M (stands for Science, Technology, Engineering, Art and Math) education elements. The programme builds Critical Thinking, Communication, Collaboration, Sociability, Creativity and Perseverance, which are core skills essential in the 21st Century.


Other first-time exhibitors include MusiKinder, Inspired Arts, Kodecoon LLP, Le Grand School of Dance, Writers’ Studio and Las Lilas, to name a few.


In conjunction with World Water Day, Public Utilities Board (PUB) will partner SmartKids Asia for the first time. The Singapore National Water Agency leverages on an educational and interactive exhibition with engaging activities to educate responsible water usage at Booth B01. The public can redeem a free gift (subject to availability) at the event when they show a decrease in their latest water bill.


Ms Mandy Wong, Business Director, International, Sphere Exhibits, said: “We now live in a world where technologies have disrupted traditional classroom learning and requirements. As the educational event for parents, caregivers and educators of young learners, the refreshed SmartKids Asia is well timed to provide learning opportunities for a future ready generation.”


“We’re truly excited to have the return of key education partners, enrichment centres as well as many first-time exhibitors as we evolve into a 21st century learning classroom that focuses on content, learning, innovation and life skills.” 


SmartKids Asia is an educational event that is not just for parents. Caregivers and educators alike will benefit from practical tips and tools they can use to best support and create the positive learning environments their children need to prepare for the future in their role as a child’s first teacher.


Organised by Sphere Exhibits Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH), the revitalisation of SmartKids Asia is driven by two new highlights – an education pavilion and a sensory art trial.


The Learning Pavilion


For the first time, The Learning Pavilion, a dedicated area within the exhibit hall will showcase language and enrichment programmes that nurture and support the development of young learners towards a future ready generation. It also features organisations that support schools, parents and training programmes through products and services.


Taking a leaf out of Korea’s international children’s education and product fair, K-Children, the pavilion at SmartKids Asia adopts a similar concept of the shared classroom format which embraces co-learning amongst the exhibitors and visitors. 


The pavilion is located at the back of the exhibition hall, right in front of the event’s popular theatrical segment, Storyland.


Exhibitors within the pavilion include Augustine’s English Classes, Challenge Island, Elloquence English Learning Centre, Fun-da-mentals Learning Centre, Knowledge Point Education Hub, Mini Wonders, Precious Gems, Premium Tutors, Progressive Learning Academy, The Musical Voyage, The Learning Board, vGenius and Yang Guang Chinese Enrichment Centre to name a few. 


Visitors to this dedicated educational pavilion can look forward to specially curated educational activities and games that are designed by participating exhibitors to simultaneously teach and entertain.


Activities range from puzzle-solving, mini board games, word games, comprehension speed games, math quizzes, mini English challenges, craft activities such as make-your-own-musical-instrument, musical word of the day and pop quizzes on cards for all.


All activities within this pavilion are free-to-play for children between two and 12 years old. Participants may get to walk away with small prizes and rewards upon completion of individual prizes conducted by participating exhibitors.


Sensory Art Trail


Also making its debut is the Sensory Art Trail - a multi-sensory experiential trail where pockets of experimental spaces lie in. Specially curated by a lecturer from Laselle College of the Arts, Singapore’s premium art school and three Singaporean artists, participants at SmartKids Asia’s first-ever Sensory Art Trail will encounter a carousel of textures, a lab of taste and smell, a land of instruments, a logic game space while navigating a conceptual tropical forest trail.


Sensory play is crucial to a child’s brain development. Through this trail, SmartKids Asia will facilitate exploration beyond touch and encourage children to use scientific processes while they play, create, investigate and explore.


Visitors at SmartKids Asia 2018 can also look forward to the following:


  1. SmartKids Asia Storyland

Partnering with National Library Board for the second year running, this popular segment will showcase timeless classics in the form of theatrical plays and storytelling from The Frog Prince, Pinocchio, The Sleeping Beauty, and more. Online registration will be on SmartKids Asia website.


  1. Free Trial Classes

Three days of trial classes from educational and enrichment providers will be from 10.30am - 8pm on Friday and Saturday and 10.30am - 7pm on Sunday. The programmes are tailored for aged 3 to 12 years old, encompassing English, Mathematics, Science, Technology, Arts and more. Online registration at SmartKids Asia website.


  1. SmartKids Asia Activity Area

Take part in hands-on activities specially crafted for parents and children aged 3 to 12. There are arts and crafts activities such as creating your own plant terrarium, mini aquarium and many more. Participating exhibitors are HiArts, Inspired Arts, Precious Gems and Yenji Clay. Online registration at SmartKids Asia website.


  1. Meet & Greet Sessions / Mascots
           SmartKids Asia will bring forth a set of popular characters and mascots from participating exhibitors for stage performances. There will be Meet &                     Greet sessions from ChuChu TV featuring ChuChu and friends, Larry from The Polliwogs and more.


  1. Daily Stage Activities

A comprehensive set of stage segments from various exhibitors encompassing education, the arts and sports at SmartKids Asia. Look forward to a fun interactive stage activities and performances by our exhibitors!


  1. Free Inflatables Rides

There will be free obstacle inflatables with obstacle courses and trampoline to be keep children entertained all day. 


  1. Daily Lucky Draws with prizes worth more than $10,000

Visitors will be entitled to one chance in the lucky draw with every receipt of purchase. Daily at 7.30pm, $10,000 worth of prizes will include a 2 day 1 night stay at D’ Resort worth up to $358, Garmin watches and many more.


  1. Goodie Bag Giveaway (Worth up to $50)

A total of 1,500 goodie bags will given away from 10am onwards. Participants can reserve a goodie bag through pre-registration on SmartKids Asia Facebook page or be the first 200 to queue at the door.


  1. SmartKids Asia Fun Passport

The Fun Passport is an interactive activity for children of all ages. Participants are to complete activities from different pit stops held at various booths. Completion of the Fun Passport entitles one to spin the prize wheel with exclusive prizes up for grabs. On top of that, the first 200 to complete the fun passport daily could also redeem an ice cream from Milky Kreme.


  1. SmartKids Asia Idol

As a new stage segment, SmartKids Asia Idol is open to children to display their singing skills for the coveted title of SmartKids Asia Idol Champion. The top participants will walk away with prizes worth more than $1,400 in total. Watch the top 10 finalist live on 18 March from 11pm to 12.30pm.


  1. Safe Cycle Zone

At the Safe Cycle zone located at the back of the hall, a programme to impart basic skills training and road circuit simulation to educate kids on safe cycling will be conducted. Children will be certified as a young safe cyclist at the end of the programme. Register here:


SmartKids Asia 2018 opens at 10am - 9pm on 16 and 17 March, and 10am - 8pm on 18 March at Singapore Expo, Hall 6.  Visitors can check out the full list of activities on SmartKids Asia online channels nearing the event. For more information on the latest updates and event highlights, visit or


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 

For more information, please contact:

Jeslyn Wong (Ms)
Head, Marketing (Consumer Events)

Sphere Exhibits Pte Ltd
DID: (65) 6319 1845

Vanni Cheong (Ms)
Executive, Corporate Communications & CSR 
Singapore Press Holdings Ltd
DID: 6319 1553



About Sphere Exhibits Pte Ltd


A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for "SPH Events, Roadshows and Exhibitions", aims to be the leading events company catering to a diverse mix of trade and consumer clientele.


Backed by a committed and experienced team of professionals and SPH's comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are The IT Show, COMEX, Licence2Play, Asian Masters, Gourmet Japan and Kidz Academy.


Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH also owns and operates The Seletar Mall.  It is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.


It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 


SPH runs a regional events arm and a chain of Buzz retail outlets.  It also invested in the education business.

For more information, please visit