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Sphere Exhibits expands Beerfest Asia to China with Beerfest Shandong

Singapore, 13 June 2018 – Sphere Exhibits, a wholly owned subsidiary of Singapore Press Holdings (SPH), has signed an agreement with Imperium Crown Limited to organise Beerfest Shandong at Wonder Stone Park in China from 1 to 7 October 2018.

The event is the first Beerfest Asia edition in China.  UnUsUaL Productions Pte Ltd, a subsidiary of UnUsUaL Limited, will be involved in providing the technical rider, concept and programme plan.        

Under the agreement, Imperium Crown is granted the usage of the trade mark “Beerfest Asia” in Shandong Province, China for an initial term of one year.
Mr Chua Wee Phong, Chairman of Sphere Exhibits which owns Beerfest Asia, said: “With Beerfest Asia marking its 10th anniversary this year, our new partnership with Imperium Crown is a timely and significant milestone. Beerfest Asia has been enjoying commercial success over the years and is well-positioned to grow beyond Singapore to a wider global audience. We are confident of replicating our success for Beerfest Shandong, and are in talks to hold Beerfest in Bangkok, Thailand, later this year.”   
Mr Sun Bowen, Executive Director of Imperium Crown, said: “This is the first time Beerfest Asia will be held in the PRC and we are delighted that it will be held at our Wonder Stone Park. Leveraging on the expertise provided by UnUsUaL Productions, we are confident that Beerfest Shandong will be a success and provide a wonderful platform for both domestic and international visitors to get to know more about our Wonder Stone Park.  The event is also highly scalable, and together with Beerfest Asia and UnUsUaL Productions, future Beerfest editions in other cities is possible as well.”      

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Ian Lim
Senior Manager
Festivals & Event Management
Sphere Exhibits
Tel: 63191653

Chin Soo Fang
Corporate Communications & CSR
Singapore Press Holdings
Tel: 63191216

Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
Tel: 63191028
About Beerfest Asia Pte Ltd
Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.

About Sphere Exhibits Pte Ltd 
A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele. 

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among the Sphere Exhibits’ event are The IT Show, COMEX, Licence2Play, Asian Masters, Gusto Italiano, Gourmet Japan and SmartKids Asia. 

Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.

About Singapore Press Holdings Ltd 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media. 

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.  

SPH also owns and operates The Seletar Mall.  It built an upmarket residential condominium, Sky@eleven, at Thomson Road, and is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point. 

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

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About Imperium Crown Limited
Imperium Crown Limited (formerly known as Communication Design International Limited) is a real estate company listed on the SGX-ST Catalist (stock code: 5HT) and became a component stock of the FTSE ST Catalist Index on 21 September 2015. It was listed on SGX-ST (Catalist Board) on 19 January 2006. Following the divestment of its original business, the Company has adopted its current name, Imperium Crown Limited to reflect its focus on the property investment and property development business in Asia Pacific.