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RE-IMAGINE! - An all new curated shopping experience at Paragon Level 3

Singapore, 30 May 2018 - Come June 2018, Paragon will unveil its new experiential retail and lifestyle dimension at Level 3!

The formulation of this hip and energetic curated shopping draws fashion forward and young-at-heart shoppers to “Re-imagine” their retail expedition right in the heart of Orchard Road. Shoppers will enjoy a seamless shopping journey, walking from one concept to another. It will be a free flow revolutionary manner of retail therapy that is not only interactive, but experiential and expressive.

This new zone, which will be completed at the end of the year, will welcome shoppers with a total of 15,000 sq ft of shopping indulgence, including a new-to-market restaurant.

With the new zone at Level 3, Paragon has once again set the precedent with retail innovation. Shoppers can look forward to frequent injection of new brands and in-trend offerings.

Shoppers can expect the following:

·         Asia’s best multi-brand fashion store

·         Upcoming fashion cult brands

·         Homegrown designer

·         Imported European ladies footwear and handbags

·         Korean jewellery designer pieces, some handcrafted in Greece

·         Best-selling Eau de Toilette around the world

·         Swedish makeup and skincare

·         First travel concept store targeted at ladies

For a full list of the exciting brands, please refer to Appendix 1.

Issued by SPH Retail Property Management Services Pte Ltd
Co. Regn. No: 201016658W

For media queries, please contact:

Ms Chan Shuk Ling
Senior Manager, Marketing Communications
SPH Retail Property Management Services Pte Ltd
Tel: 6830 3825

Mr Francis Mah
Senior Manager
Corporate Communications & CSR 
Singapore Press Holdings Ltd 
DID: 6319 1028

About Paragon

Paragon (百利宮) is a premier upscale mall strategically located along Singapore’s most vibrant shopping belt - Orchard Road. This shopping gem excludes style and class and is home to a diverse mix of international luxury brands such as Burberry, Givenchy, Gucci and Loewe, accessible luxury brands such as Coach and Longchamp, stylish home-grown labels and trendy high street fashion collections, plus an exciting line-up of dining options. The mall constantly seeks to delight shoppers by offering engaging and interactive touches to fulfil the discerning shoppers’ diverse experiential shopping needs.

Paragon consists of a six-storey retail podium and one basement level with close to 492,000 square feet of retail space, as well as a 14-storey tower and another three-storey tower sitting on top of the retail podium with a total of 223,000 square feet of medical suites/ office space. For more information, please visit

About SPH Retail Property Management Services Pte Ltd

SPH Retail Property Management Services Pte Ltd is the property manager of Paragon and The Clementi Mall.


SPH REIT is a Singapore-based real estate investment trust established principally to invest, directly or indirectly, in a portfolio of income-producing real estate which is used primarily for retail purposes in Asia-Pacific, as well as real estate-related assets.

Its portfolio of properties comprises a 99-year leasehold interest in Paragon commencing on 24 July 2013 and a 99-year leasehold interest in The Clementi Mall commencing on 31 August 2010. Valued at S$3.278 billion with an aggregate net lettable area of approximately 910,000 sq ft, the properties have a committed occupancy of 100% and have a diverse and high quality tenant base of about 460 local and international retailers and medical specialists.

Visit SPH REIT’s website at for more details.