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SPH Radio audience size continues to grow, with spikes in digital listenership across all five stations

Singapore, 22 November 2018 - SPH Radio stations saw further growth in listeners in the second half of this year, with monthly digital listenership reaching more than 800,000 unique users in October 2018, up by 23 per cent from June 2018.

A separate survey by Nielsen also revealed that SPH’s five radio stations are reaching a greater overall audience. The survey, conducted in September and October 2018, estimated that SPH Radio’s audience grew by 30,000 listeners.

ONE FM 91.3 in particular enjoyed a near-doubling of digital audience numbers after a successful rebranding in August 2018. The “grown up fun” station, which plays fan-favourite greatest hits from the 80s to now, saw its digital listenership jump 80 per cent between June and October 2018, with its digital sessions more than doubling.

ONE FM 91.3’s recent brand refresh was warmly welcomed by audiences, who demonstrated a clear increase in brand affinity, awareness and familiarity towards the station, according to a study conducted by Milieu Insight. The brand uplift has led to a 6 per cent increase in regular listeners of ONE FM 91.3, with the growth skewed towards higher-income segments.

Kiss92 and MONEY FM 89.3, the other two English radio stations under SPH Radio, also saw double digit increase in digital listenership. The two stations have been engaging listeners with a slew of on-ground activations.

MONEY FM 89.3, the youngest radio station in Singapore, saw a significant increase in their listenership, which shot up by 59 per cent to 89,000, according to the Nielsen survey. This is a good indication that audiences are turning to MONEY FM 89.3 as their trusted source for business and personal finance updates.

In the same survey, the overall Chinese audience size saw an increase of 8 per cent for SPH Radio, with UFM100.3 leading the growth by 10 per cent to 404,000.

SPH Radio’s Chinese radio stations have also outdone themselves digitally with more than 20 per cent and 13 per cent increase in digital listenership for UFM100.3 and 96.3 Hao FM respectively.

During this survey period, UFM100.3 held a radio singer competition, where the identity of the contestants were hidden. It drew more than 1,000 entries with more than 130,000 votes cast to crown the eventual winner.

96.3 Hao FM ran a campaign to reinforce its music proposition by getting listeners to decide who the greatest music artiste of all time is. More than 374,000 votes were cast leading up to the finale event at Raffles City.

Mr Sim Hong Huat, General Manager of SPH Radio, said: “We are pleased with the overall growth for SPH Radio. The increase in digital listenership across all five stations is definitely a positive sign as radio consumption habits change with the times. This has been a great year for SPH Radio and our audience can look forward to more exciting things to come as we continue to deepen our engagement with fans and partners."


Co. Regn. No. 198402868E

For more information, please contact:

Serene Lim
Head of Marketing & Business Development
SPH Radio Pte Ltd
DID: +65 6319 1514

Andrew Lum

Assistant Manager

Corporate Communications & CSR
Singapore Press Holdings Limited
DID: +65 6319 1982

About SPH Radio Pte Ltd
SPH Radio Pte Ltd manages and operates five radio stations, MONEY FM 89.3, ONE FM 91.3, Kiss92, 96.3FM (96.3 Hao FM) and UFM100.3.

MONEY FM 89.3 is Singapore’s first and only radio station dedicated to business and personal finance. The station aims to educate the general listener who takes an interest in everyday personal finance matters like retirement planning, sensible investing and responsible saving. Listeners will also get insights and opinions from newsmakers, industry leaders, market movers and shakers, as well as other financial experts. MONEY FM 89.3 starts the day with The Breakfast Huddle with Yasmin Jonkers, Elliott Danker and Ryan Huang. Howie Lim and Claressa Monteiro takes you through the workday from 10am to 2pm and 2pm to 4pm respectively. Michelle Martin and Bernard Lim brings you home with The Curve from 4pm to 8pm.

ONE FM 91.3 is an English music station playing adult pop from the 80s to present, targeting listeners above 40. The station features lifestyle news and the latest on sports. The ONE FM 91.3 line-up includes Glenn Ong and The Flying Dutchman from 6am to 10am. Thereafter, Charmaine Phua takes over from 10am to 1pm, followed by Cheryl Miles from 1pm to 4pm. Taking you home from work is The Weekday Getaway with Divian Nair from 4pm to 8pm. Wrapping up your weekdays is Simon Lim from 8pm to 12midnight.

Singapore’s fastest growing station, Kiss92, targets women and families. Kiss92 provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. The weekday line-up kicks off with Maddy, Jason and Arnold in the Morning, from 6am to 10am. Carol Smith takes over the lunchtime show from 10am to 1pm, followed by Charmaine Yee from 1pm to 4pm. From 4pm to 8pm, Shan Wee helms the evening drive time show, while Joshua Simon wraps up the day with Josh’s Goodnight Kiss from 8pm to 12 midnight.

96.3FM is a Mandarin infotainment music station catered to fans aged 45 and above. The station takes listeners through a musical journey of their formative years with classics from the 80s and 90s. 96.3FM also works very closely with the SPH Chinese Newsrooms to deliver up to date news and discussion, keeping listeners informed on the go. Jing Yun, De Ming and Jie Qi helm the morning drive time from 6am to 10am. Anna takes over from 10am to 1pm. The evening drive time show starts from 4pm till 8pm and is hosted by Li Yi and Guo Xian.

UFM100.3 is a highly-charged Mandarin music station targeting at working professionals aged between 35-49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for far longer period of listening. The station’s drive-time programmes are anchored by veteran DJs Wen Hong, Li Mei and Xiao Zhu in the morning from 6am to 10am, followed by Kemin from 10am to 1pm. Yu Ling takes over from 1pm to 4pm and makes way for Xin Ying and Wei Long from 4pm to 8pm. Cheng Yao rounds up the day with his show from 8pm to 12 midnight.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH also owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.

It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

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Twitter: @official_sph