Singapore, 25 February 2019 – Beer lovers can look forward to new beers and programmes at Beerfest Asia 2019 when the popular beer festival returns from 27 to 30 June at the Marina Promenade.
Organised by Sphere Exhibits Pte Ltd, the 11th edition of Beerfest Asia will feature more than 600 local and international beers including new launches and all-time award winners, an upgraded live entertainment line-up of international tribute bands, homegrown artistes and DJs, and a wide variety of gastronomic treats.
In conjunction with the festival’s theme “Launching into the beer future”, beer lovers will get to taste new brews while exhibitors showcase their current recipes, and share the latest brewing trends and technology.
Beer buddies can look forward to a workout of a different kind at the first-ever Beerfest Run. Participants can down a beer at each pit stop along a 2km route around the festival ground, and each finisher gets a 1-litre mug to refill at various exhibitors at a promotional price for the whole night.
Also making its debut at Beerfest Asia 2019 is “Ignition”, an extravaganza that encompasses music, lasers, lighting and video mapping within an air-conditioned tent for an experience like no other. Showcasing the latest in entertainment technology, the laserfest features “Venus Rising” performers, a roster of international and regional female DJs championing the “Venus Rising” platform of “The Future is Female”.
Festivalgoers can also cut the queues by buying their own beers from vending machines in the all-new Beer Self Serve Area.
Other highlights include Sunday Carnival for the family including pets, with bouncy castles and carnival games to entertain the children, and the Asia Beer Awards which recognise the best in the beer industry by a reputable panel of esteemed BJCP certified judges, brewers and beer connoisseurs from around the world. The winners will be announced during trade hours.
Tickets from $20 (inclusive of one beer) go on sale today. Separate ticket charges for “Ignition” apply.
Thursday 27 June: 4pm – 6pm (Trade) 6pm – 1am (Public)
Friday 28 June: 5pm – 2am
Saturday 29 June: 4pm – 2am
Sunday 30 June: 2pm – 11pm
Venue: Marina Promenade
ISSUED BY SINGAPORE PRESS HOLDINGS LTD
Co. Regn. No. 198402868E
For more information, please contact:
Assistant Marketing Manager
Sphere Exhibits Pte Ltd
DID: 6319 4034
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1982
About Beerfest Asia Pte Ltd
Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia.
About Sphere Exhibits Pte Ltd
A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.
Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique
concepts that attract local audiences and regional participants. Among the Sphere Exhibits’ event are The IT Show, COMEX, Licence2Play, Asian Masters, Gusto Italiano, Gourmet Japan and SmartKids Asia.
Leveraging on its expertise in event conceptualization, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of is clientele and partners.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.
On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall. It is developing a new commercial cum residential site at Woodleigh. It also has a stake in Chinatown Point and acquired a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.
It is in the aged care sector and owns Orange Valley, Singapore's largest private nursing home operator.
SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.
For more information, please visit www.sph.com.sg.