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Her World Woman of the Year 2019

This year, Her World honours Susan Chong, founder and CEO of Greenpac; and Annabelle Kwok, founding CEO of NeuralBay, as its Woman of the Year and Young Woman Achiever respectively.

Singapore, 16 August 2019 – Her World, Singapore's No. 1 women's magazine, published by Singapore Press Holdings Magazines Pte Ltd (SPH Magazines), presented the Her World Woman of the Year and Her World Young Woman Achiever awards 2019 at Shangri-La Hotel Singapore tonight. Minister for Manpower and Second Minister for Home Affairs, Mrs Josephine Teo, graced the event as the Guest of Honour.

The Her World Woman of the Year was first awarded in 1991 to recognise women whose outstanding achievements have brought them to public notice and earned them wide respect. The Woman of the Year is someone who projects the best of Singapore at home and abroad, and her accomplishments are deemed to leave a lasting impression. She is an inspiration and a role model to other women.

The Her World Woman of the Year 2019 is Susan Chong, 49, founder and CEO of eco-packaging firm Greenpac, which provides sustainable packaging solutions. Susan started the company in 2002 at a time when few businesses were aware of environmental friendliness and sustainability. She saw this gap as a business opportunity, where going lean and green could help businesses enjoy bottom-line cost savings. She had a great vision to use fewer materials to begin with, understand customers’ specific packaging needs, and then re-engineer the packaging design to suit their business needs. As a result of her innovative work, Greenpac has grown into one of Singapore’s leading sustainable packaging companies. It is now one of Singapore’s top 10 packaging companies, which has won more than 50 enterprise awards and counts some of the largest Fortune 500 companies as its clients.

“I see the award as a validation for all women in Singapore, that we are capable of so much. When we set our minds to achieving something, we often succeed in doing so much more,” Susan said. “I want women to know that even though they may have goals and dreams that seem impossible to achieve now, that they should keep them close to their hearts. It’s really about your aptitude for learning, how determined you are, and your attitude. If you consistently work at improving yourself, some day, you’ll see success,” she added. Susan joins the prestigious alumnae of past winners, which include Professor Chan Heng Chee (1991), Ms Jennie Chua (1999), President Halimah Yacob (2003), Professor Ivy Ng (2011/2012), Dr Sudha Nair (2016), Ms Angelene Chan (2017) and Ms Ng Ling Ling (2018).

Another award presented tonight was the Her World Young Woman Achiever award, which was first introduced in 1999. The award recognises young women whose achievements have surpassed existing boundaries, inspiring those around them and paving the way for others in the future. The Young Woman Achiever is someone who has demonstrated the potential for attaining a higher level of success in her chosen field.

This year's Her World Young Woman Achiever award goes to 26-year-old Annabelle Kwok, the founding CEO of Artificial Intelligence (AI) company NeuralBay. Annabelle is the poster girl for Singapore’s AI and tech industry – creating innovative new technology and travelling the world to give talks with the who’s who of the global tech industry. Her first start-up was SmartCow, where she designed a processing board that software companies could put their AI software on. In 2017, she founded NeuralBay, her second start-up, which develops software to detect and recognise people, objects and text, paired with hardware to capture images. Her vision is to make AI accessible, affordable and available to the larger community. She is as multi-faceted as the businesses she does work for, being a sportswoman, a musician and an adventurer. In January 2019, she represented Singapore in the Hawaiian leadership programme design workshop under the Obama Foundation. She has also been a strong advocate of giving back to the community as a Make-A-Wish Singapore volunteer for the past seven years.

“I wish for people to find meaning in their work, to use their job as a platform to contribute to positivity in the world,” she said. “I hope people will pause to think about how they can do things differently to optimise their existing role in their companies for social good. There are many ways of giving back. It's a very fulfilling feeling when you help others, and definitely worth putting in that bit of extra effort to make the world a better place.”

Ms Maureen Wee, CEO of SPH Magazines, said: "Her World has been empowering and inspiring Singapore women since it was launched in 1960. We are proud to be one of the first local magazines to pay tribute to inspiring women, with the Her World Woman of the Year and Her World Young Woman Achiever awards. We are glad to continue the tradition again this year, with the awards as our signature event. As we celebrate the successes and accomplishments of our winners tonight, I hope they will continue to inspire more women to step up in their chosen industry and aim to be achievers in whatever they do.”


The Her World Woman of the Year and Young Woman Achiever Awards 2019 was organised by SPH Magazines, in partnership with Tiffany & Co, SK-II Spa by Senze Salus and supported by Martell.

Please see attached images of the award winners for your usage.

Suggested photo caption: (Left to Right) Her World Woman of the Year 2019, Susan Chong and Her World Young Woman Achiever 2019, Annabelle Kwok. 


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 For media queries, please contact:


Fion Ng

Senior Marketing Manager

Her World & The Singapore Women's Weekly

SPH Magazines Pte Ltd

DID: 6571 7139


Sherleen Ng

Assistant Manager

Corporate Communications & CSR

Singapore Press Holdings Limited

DID: 6319 1579


About Her World

Her World ( is the magazine media for modern, fashion-forward, forward-thinking women. As the voice of the Singapore woman, and the authority on fashion, beauty, and lifestyle trends, Her World also offers empowering content on women’s issues. For over five decades, it has engaged, inspired and empowered readers, helping them to live, play, love and work better and smarter.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. 

SPH's core business is publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns approximately 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road, The Clementi Mall, a mid-market suburban mall and The Rail Mall, a stretch of shopping and dining outlets along Upper Bukit Timah Road. SPH REIT also holds 85% equity stake in Figtree Grove, a freehold sub-regional shopping centre in Wollongong, New South Wales, Australia. SPH owns and operates The Seletar Mall and is developing a new commercial cum residential site, The Woodleigh Residences and The Woodleigh Mall. It also owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom.

It is in the aged care sector and owns Orange Valley, one of Singapore's largest private nursing home operators.

SPH runs a regional events arm and a chain of Buzz retail outlets. It also invested in the education business.

For more information, please visit


Twitter: @official_sph