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100% of Sky@eleven units sold out within 30 hours

Singapore, January 29, 2007 - All the 273 units of Sky@eleven condominium, the eagerly-awaited freehold luxury development by Singapore Press Holdings Ltd (SPH), were sold out even before the public launch which was scheduled for this weekend.

All the condominium’s top-end four-room apartments and penthouses were snapped up within 30 hours after the soft launch on the evening of Sunday, 28 January.

The overwhelming response to Sky@eleven is not unexpected what with the current bullish property sector, particularly the popular demand for luxury homes in prestigious districts.

Located at Thomson Lane, off Thomson Road, the 43-storey high Sky@eleven is the tallest development in the area. When completed as early as end 2009, it will offer spacious units and great views of the reservoirs and the city skyline. Residents will also enjoy top quality finishes and fittings, luxurious condominium facilities and lush landscaping.

Dr Tony Tan, SPH Chairman, says: “We are extremely happy with the overwhelming response and at the same time very grateful to the buyers for their support for our exclusive development.”

One major selling point of Sky@eleven was its attractive pricing, averaging at $975 psf. The highest price recorded was $1,200 psf.

Buyers who turned up at the showsuites were also drawn to the spaciousness of the units, which range from 1,851 sq ft to 2,820 sq ft.The apartment types include mostly four-bedroom and three bedroom + study.

The condominium is developed by Times Development Pte Ltd, a wholly-owned subsidiary of SPH.

Mr Sum Soon Lim, Chairman of Times Development, says: “Sky@eleven truly offers value for money given the luxury lifestyle concepts it offers. It can surely claim to be one of the most beautiful, prestigious and iconic residential property in District 11.”

The appointed marketing agent for Sky@eleven is Knight Frank Pte Ltd (Tel: 8222 1333).

Below are two photographs taken at the soft launch:

1) Sky@eleven drew lots of interest from home hunters on January 29 at the showsuites at Thomson Road. Photo by Ho Peng Yew, Lianhe Zaobao.

2) A big "Thank You" from us: From left, Mr Sum Soon Lim, chairman of Times Development Pte Ltd, Dr Tony Tan, chairman of Singapore Press Holdings Ltd, and Mr Alan Chan, chief executive officer of Singapore Press Holdings Ltd, are pleased with the overwhelming response to Sky@eleven. Photo by Joyce Teo, The Straits Times.

Issued by Singapore Press Holdings Limited
Co. Registration No. 198402868E

For media enquiries, please contact:

Mr Wong Chi Meng
Times Development Pte Ltd
H/P: 97485221

Ms Chen Jingwen
Assistant Manager, Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1226

About Singapore Press Holdings Ltd
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English. In addition, SPH holds an 80 percent stake in SPH MediaBoxOffice Pte Ltd, Singapore´s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium at Thomson Road.

About Times Development Pte Ltd
Times Development Pte Ltd, a wholly-owned subsidiary of Singapore Press Holdings Ltd (SPH), was incorporated in 2006 following SPH’s decision to build a freehold upmarket condominium at its Times Industrial Building site in Thomson Road, opposite Singapore Polo Club. Built in the 1960s, Times Industrial Building was used to house the company´s magazines business, which has since moved to Media Centre in Genting Lane.

The condominium, Sky@eleven, will be a development of four towers housing a total of 273 units of spacious apartments and penthouses. Towering 43 storeys high, the four towers will offer home buyers unique designs, quality fittings and finishes, and excellent views as the residential units will begin upwards from the fifth storey.