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SPH partners with Google on Joint Business Plan for 2020

Singapore, 14 May 2020 - Singapore Press Holdings (SPH), Asia’s leading media organisation, announced today the launch of a Joint Business Plan with Google for 2020. This marks the first time both companies are coming together to commit resources to work on strategic imperatives built around SPH’s media business success.

The wide-ranging Joint Business Plan covers three main pillars: growing digital advertising revenue, driving the search for subscription audiences in new platforms and developing the digital video content business. On the digital advertising front, SPH and Google will collaborate to boost the programmatic ecosystem and expand advertisers’ budget on programmatic direct. On the subscriptions front, both companies will work on reducing churn and friction with Google and experiment the delivery of innovative news experiences through video and audio content.

SPH and Google will also collaborate in the areas of talent and innovation culture building, as well as industry thought leadership, through Google training, such as design thinking training and certifications. 

SPH and Google have had a long-standing collaborative relationship. Users of Google Nest Hub can get audio and video news feeds from The Straits Times and The Business Times since it was launched last year. SPH has also implemented enterprise analytics tool, Google Analytics 360, which can effectively track users’ behavior across multiple channels across apps and websites. 

Mr Anthony Tan, Deputy CEO of SPH, said: “The Covid-19 crisis has brought on new challenges and will require us to adapt to new business and audience requirements and expectations. The Joint Business Plan between SPH and Google reflects the commitment of both companies to deepen our collaboration in identified areas of mutual interests. Besides potential positive business outcomes, a transforming SPH will stand to benefit from enhanced technology and product innovation capabilities through working with Google. This will further strengthen the sustainability of the digital advertising and news publishing ecosystem where both companies are key stakeholders.”


Co. Regn. No. 198402868E


For more information, please contact:


Chan Cheow Pong

Strategic Partnerships Lead

Media Strategy & Analytics

Singapore Press Holdings Limited

DID: 6319 2750



Rebecca Chee

Senior Executive

Corporate Communications & CSR

Singapore Press Holdings Limited

DID: 6319 1124


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  

SPH's core business is in the publishing of newspapers, magazines and books in both print and digital editions. It also owns other digital products, online classifieds, radio stations and outdoor media.

On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in Westfield Marion Shopping Centre.

SPH also owns and operates The Seletar Mall and is developing an integrated development consisting of The Woodleigh Residences and The Woodleigh Mall. It also owns a portfolio of Purpose-Built Student Accommodation (PBSA) in the United Kingdom and Germany.

It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of Singapore's largest nursing homes.

SPH runs a regional events arm. It also invested in the education business.

For more information, please visit


Twitter: @official_sph

YouTube: Singapore Press Holdings

Instagram: @singaporepressholdings