Singapore, 26 May 2020 – Beer and music lovers can now party at home with the upcoming Virtual Beerfest Asia, happening over two weekends on 29-30 May and 5-6 June!

With the actual festival postponed due to the Covid-19 outbreak, the organiser Sphere Exhibits, in collaboration with e-commerce and live streaming platform Shopee, hopes to bring cheer to the festival’s fans who can buy beers and enjoy the entertainment from the comfort of their homes.

The first of its kind online festival will feature music performances by 16 different local artists. Fans can rock out to Timbre Group bands like TMA Collective and Kollective performing their renditions of classic and contemporary rock hits, and party to DJ sets by local House and EDM DJs over the 4 days. The sessions on 5 and 6 June will be streamed live with a full stage set up at the studio of event partners Unearthed Productions and Live Productions for a closer festival experience.

Viewers can look forward to interviews with brewers and brand representatives on a gamut of beer knowledge too. There will also be live auctions of beers, giveaways and games during each session.

The online festival’s Shopee live stream will be incorporated with The Beerfest Asia shop on Shopee Mall which will have over 150 brews from Singapore and around the world on sale at great prizes. Flash Sales and vouchers for further discounts will also be available on the shop. Purchases above $70 are entitled to free delivery.

In line with Beerfest Asia’s mantra of expanding the beer drinker’s palate along with great music, the Beerfest Asia “Party at Home” Pack consisting of 12 different local and international beers like F**king Hell, Freedom Four, Kwirk, Oranjeboom, Brewlander, Singha, Schoefferhofer, and Jever amongst others will be available at $58 with free delivery.

Beerfest Asia’s Festival Director, Ian Lim, said: “The live entertainment and beer industries have been some of the hardest hit sectors, from significant reduction in revenue to a total loss of income for businesses, freelancers and employees serving in these industries. Consumers have also been deprived of the experiences and social interaction due to the tough but very necessary social distancing measures to manage the health impact of the virus.

“With Virtual Beerfest Asia, we hope to bring exciting content and offers to everyone going through this tough period, and at the same time bring some much needed income and revenue to the employees, freelancers and businesses that have been much impacted by the pandemic.”

Virtual Beerfest Asia is organised by Sphere Exhibits Pte Ltd, a wholly owned subsidiary of Singapore Press Holdings, with Shopee as the official e-commerce platform, Unearthed Productions and Live Productions as event partners, Sennheiser as sponsor and Timbre Group as music partner.

Event details

Virtual Beerfest Asia

Dates: 29 and 30 May (Friday and Saturday), 5 and 6 June (Friday and Saturday)

Time: 7.30pm – 11.30pm

Stream on: Shopee Live on Shopee App 

Facebook Live www.facebook.com/beerfestasia

Beerfest Asia Youtube Channel www.youtube.com/channel/UCXXoyk5-hEoyaIk76r73dgw 

Beerfest Asia e-shop on: www.shopee.sg/beerfestSG

Information and updates: www.beerfestasia.com and www.facebook.com/beerfestasia

• Download Virtual Beerfest Asia Programme (270 KB)

ISSUED BY SINGAPORE PRESS HOLDINGS LTD

Co. Regn. No. 198402868E

For more information, please contact:

Cherie Lee

Marketing Manager
Sphere Exhibits Pte Ltd
DID: 6319 4034
Email: cheriel@sph.com.sg

Andrew Lum

Assistant Manager
Corporate Communications & CSR 
Singapore Press Holdings Ltd
DID: 6319 1982
Email: alum@sph.com.sg

About Beerfest Asia Pte Ltd

Beerfest Asia Pte Ltd is co-owned by lifestyle company Timbre Group and Sphere Exhibits. Beerfest Asia Pte Ltd is set up to initiate and spearhead the beginnings of the only and largest beer festival in Southeast Asia. The idea behind Beerfest is the experimentation process of finding and enjoying beers that consumers may never, otherwise encounter locally. It is also a trade event for industry colleagues to exchange dialogue and promote their products. With plans to grow the festival in the region, Beerfest Asia Pte Ltd is committed to develop the festival to become the premier beer marketplace in Asia. 

About Sphere Exhibits Pte Ltd
A wholly owned subsidiary of Singapore Press Holdings (SPH), Sphere Exhibits, which stands for “SPH Events, Roadshows and Exhibitions”, aims to be the leading events company catering to a diverse mix of trade and consumer clientele.

Backed by a committed and experienced team of professionals and SPH’s comprehensive range of media platforms, Sphere Exhibits’ shows, events and exhibitions centre on unique concepts that attract local audiences and regional participants. Among Sphere Exhibits' events are Malaysia International Food & Beverage Trade Fair, Singapore Gifts & Premiums Fair, Franchising & Licensing Asia, COMEX & IT Show, World Food Fair, Food & Beverage Fair, Beerfest Asia, Asian Masters, Facilities Management Solutions Expo, Digital Architect Asia, and BuildTech Asia.

Leveraging on its expertise in event conceptualisation, planning and execution, Sphere Exhibits delivers memorable and quality events that meet the objectives of its clientele and partners.